We caught up with the brilliant and insightful Ryan Greenberg a few weeks ago and have shared our conversation below.

Hi Ryan, thanks for joining us today. So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?

Here’s a version that’s about 40% shorter while keeping the key details and flow intact:

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Before I bought my first rental property, I partnered with a college friend (Tyler Stanek) who had already purchased one and had some construction knowledge. We teamed up and started the business together, leveraging each other’s strengths. Over time, we defined our roles and now each run different parts of the business, which has allowed us to grow much faster than if I were doing it alone.

Early on, we found a private investor who believed in our vision and helped us start buying rental properties. While flipping our first house, neighbors noticed our work and started asking if we could help with their homes. That’s when the idea for our contracting company began.

We used local Facebook groups to get started—posting our work, picking up small jobs, and offering discounts or free work in exchange for posts and referrals. That grassroots marketing helped us build trust and momentum quickly.

In our first year, we met a large-scale investor who trusted us with over $1 million worth of work. Those projects gave us a huge boost in credibility and growth. He’s still a close friend and business partner today.

As we grew, we reinvested profits into more rentals and flips, while continuing to build for clients. One of the biggest lessons in scaling has been the importance of systems. Every time we grew, we had to rebuild how we operated—sometimes bringing in consultants—to keep things running smoothly. Scaling isn’t just about doing more, it’s about constantly improving how you do it.

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Ryan, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Here’s a well-rounded and authentic response you can use for that interview question:

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I’m Ryan Greenberg, and I’m the co-founder of a group of companies focused on real estate, construction, and property management. My journey into this industry started in a very hands-on way—I partnered with a college friend who had already bought his first rental property and knew a bit about construction. I saw the opportunity to build something meaningful, and together we started acquiring rental properties and doing the work ourselves. That led to flipping our first house, and when neighbors started asking if we could help with their homes, we realized there was real demand for quality, honest contracting services.

From that moment, we launched a remodeling and construction company that focused heavily on grassroots marketing—posting our projects in local Facebook groups and growing our reputation through word-of-mouth. We’d even do free or deeply discounted jobs in exchange for client shoutouts to build trust in the community. That hustle led us to meet a large-scale investor who, in our first year, trusted us with over $1 million worth of contracting work. That relationship helped us grow quickly and build a solid foundation. He’s still a close friend and business partner today.

Our companies now provide residential and commercial remodeling, new construction, general contracting, property management, and real estate services. We’ve helped restore historic homes, built custom homes from the ground up, and converted commercial properties into affordable housing. Our goal is to solve real problems for clients—whether it’s helping an investor bring a distressed property back to life, managing someone’s rental portfolio with care, or guiding a family through their home renovation.

What sets us apart is our full-stack approach. We’re not just contractors or agents—we’re investors ourselves. We understand what it takes to make a property perform financially, structurally, and aesthetically. We’ve built a team and a set of systems that allow us to deliver consistently across all aspects of the real estate cycle.

What I’m most proud of is the trust we’ve built—not just with clients, but with our team, partners, and community. We started from the ground up, and through every stage of growth, we’ve stayed focused on doing right by people. I want potential clients and followers to know that when they work with us, they’re getting a team that’s walked the path themselves, understands the challenges, and is fully committed to delivering results.

Have you ever had to pivot?

As we started scaling, one of the biggest challenges we faced was keeping up with our bookkeeping. We were growing fast, running multiple projects, and didn’t have a solid system in place to track all the money flowing in and out. It eventually got so bad that our CPA threatened to drop us as a client because everything was so disorganized.

That was a wake-up call. We brought on a full-time bookkeeper and hired a consultant to help us build out proper financial systems—something we still rely on today. Now, every single dollar is accounted for, and our bookkeeper makes sure the books are always balanced across all our companies.

When you’re running multiple businesses, keeping your financials clean isn’t just helpful—it’s essential. Having someone dedicated to that role gives us the visibility and control we need to make smart decisions and keep growing without chaos.

How’d you build such a strong reputation within your market?

What really helped me build my reputation in the market was making sure people talked about us—both online and in their own networks. From the very beginning, I made it a priority to ask every client to leave us a Google review and post about their experience in their local Facebook groups. That grassroots visibility was huge for us, and honestly, it still is. We continue to get a lot of work from those same community groups today.

When you do a good job, asking someone to make a quick post or leave a review is a simple, free favor—and most people are happy to do it if you’ve delivered for them. But it’s not just about hoping people talk about you. You have to be intentional about sharing your work and letting people know what you offer. If people don’t know what you do, they won’t think to recommend you. So I’ve always made sure to actively post, stay visible, and remind people that we’re here, we’re reliable, and we do great work. That consistency in both service and presence is what built our reputation over time.

Contact Info:

• Website: https://www.pehomeremodeling.com
• Instagram: @pehomeremodeling_md
• Facebook: https://www.facebook.com/pehomeremodeling
• Youtube: https://www.youtube.com/@theeverydaymillionaireshow6167