We were lucky to catch up with Ryan Goydos recently and have shared our conversation below.
Ryan, thanks for joining us, excited to have you contributing your stories and insights. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.
Whenever we ask someone if they’re into wine, more often than not, we get this response: “I like wine, but I don’t know anything about it.”
Wine education is widely seen as a fairly rigid path. By that, I mean there’s a standard timeline that people are expected to follow, starting with WSET Level 2, moving to Level 3 if they’re still interested, and maybe even going for Level 4 to pursue a Master of Wine. It’s a structured approach, and while it works for some, it wasn’t the right fit for us.
Our journey into wine was completely different. It started from pure curiosity and exploration rather than a formal curriculum. We learned by drinking widely, asking questions, and traveling to meet winemakers. Instead of sitting in a classroom memorizing tasting grids, we immersed ourselves in the culture, visiting wine regions, talking to producers, and experiencing wine in real-life contexts. We wanted to approach wine education differently because we’re learning right alongside our audience. Instead of focusing on rigid rules and technical jargon, wine should feel like part of culture, something to be explored, enjoyed, and experienced.
If we could go back and speed up our learning process, we’d have asked more questions earlier. It’s easy to feel intimidated in the wine world, but the reality is that most people are happy to share their knowledge if you show genuine interest. We also would’ve started blind tasting sooner. Tasting without knowing what’s in the glass forces you to trust your senses rather than rely on labels or preconceived notions.
The most essential skill? Curiosity. You can memorize every wine region and grape variety, but if you’re not constantly exploring, tasting new things, and staying open-minded, you’ll hit a wall. The ability to describe what you’re experiencing, putting flavors, textures, and sensations into words, is another key skill that takes time to develop.
Obstacles? The biggest one is the intimidation factor. The wine world can feel exclusive, full of technical language, and unspoken rules about what’s “right” or “wrong.” It took time to break free from that mindset and trust our own palates. Another challenge was access, tasting a wide range of wines gets expensive. We worked around that by splitting bottles with friends, seeking out tastings, and building relationships with people who could introduce us to new wines.
At the end of the day, we believe wine education should be fun, inclusive, and never feel like a test. While traditional wine education focuses on expertise and classification, we focus on excitement, accessibility, and making wine feel like something anyone can be part of, no matter their level of knowledge.
Ryan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
We’re the SuperVinoBros, two twin brothers who stumbled into the world of wine, specifically low-intervention wine, and never looked back. What started as a personal obsession quickly turned into a mission: making wine feel as fun, exciting, and culturally relevant as music, food, or fashion. We’re not sommeliers or classically trained wine experts; we’re just two brothers who love wine and want to share that passion in a way that feels fresh, accessible, and unpretentious.
We got into wine the way a lot of people do—through curiosity, good bottles, and a lot of sharing. Growing up, our exposure to wine was mostly big-name California Cabernets that our parents drank, but around the pandemic, we started branching out. A few bottles we tried from one of our chef friends completely changed our perspective, opening our eyes to a whole new world of wine that wasn’t about prestige or point scores but about energy, culture, and storytelling
SuperVinoBros is all about breaking down barriers in the wine world. We try to create content that makes wine feel approachable, whether it’s reviewing bottles, visiting winemakers, pairing wine with unorthodox foods, or blind tasting on camera. We want to take the intimidation out of wine, showing people that you don’t need a certification or a massive budget to enjoy it.
What we think sets us apart is our tone and approach. Wine media has traditionally felt stiff, technical, and exclusive, like you need a PhD in viticulture just to have an opinion. We take the opposite approach: wine should be about discovery, fun, and personal taste. Our content lives at the intersection of education and entertainment, mixing deep dives on winemakers with casual, personality-driven storytelling.
We’re most proud of the community we’ve built. SuperVinoBros has grown into a platform where people feel comfortable exploring wine without fear of judgment. Whether it’s someone taking their first step into natural wine or a seasoned drinker looking for a fresh perspective, we love being a resource for people at any stage of their journey.
At the end of the day, we’re just here to drink great wine, share great stories, and bring more people into the fold. So if you’re curious about wine but don’t know where to start, welcome. You’re exactly who we’re here for.
Is there a particular goal or mission driving your creative journey?
Our mission with SuperVinoBros is simple: to make wine feel like a natural part of culture—something fun, approachable, and worth exploring without the intimidation factor. You can learn so much about a place by experiencing the products that come from it, especially wine. We want to break down the barriers that make wine feel exclusive or overly academic and instead bring people into the conversation in a way that feels relatable, engaging, and, most importantly, exciting.
Through SuperVinoBros, we share our discoveries, highlight winemakers who are doing things differently, and show how wine connects to travel, food, and culture. Whether it’s a deep dive into a bottle we love, a behind-the-scenes look at a new wine bar, highlighting a local wine store, blind tasting, or an unexpected pairing that just works, we want to inspire people to explore wine on their own terms.
What’s the most rewarding aspect of being a creative in your experience?
For us, the most rewarding part of being creatives in the wine space is seeing people get excited about wine in a way they never have before. Wine can feel intimidating, exclusive, or overly serious, and we love breaking down those barriers.
One of the best feelings is when someone tells us, “I didn’t think wine was for me until I started following you guys.” That’s what keeps us going, creating content that makes wine feel like something anyone can be a part of, no matter their background or experience. Seeing people discover their own preferences, explore new regions, or even just feel more comfortable talking about wine is incredibly rewarding. At the end of the day, wine isn’t just about the bottle, it’s about curiosity, connection, and the stories that come with it.
Contact Info:
- Website: https://supervinobros.com
- Instagram: @supervinobros
- Youtube: supervinobros
- Other: Tiktok: Supervinobros
Image Credits
All Photos taken by Yakau Feldman