We recently connected with Ryan Gibson and have shared our conversation below.
Alright, Ryan thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?
I’m my own biggest critic & supporter so this backstory & my choice of words will probably sway you different ways. However, the reason behind starting at all is self-development. I came up with my brand during the beginning of 2024 while I was going through the hardest time of my life as a young adult. January, my first relationship started to actually fail. February my car was totaled. All of these events piling up had me thinking I’d never be happy again. I was close to giving up. Although, I was blessed enough to find a new vehicle but life got way more serious and I started prioritizing my mental health, finding fun hobbies, and disciplining myself. That’s when I got more into fashion & started dressing with more of MY style. I had multiple hangouts with a friend I knew since elementary school & I just thought of the coolest vision, which is designing my own clothes & seeing people with my brand. Thus, La Paix Éternelle was created which is French for Eternal Peace. This year was truly a journey and I’m blessed to be where I am now & at first, eternal peace was what I was working at & after staying true to the grind, eternal peace is what i’m living in.
Ryan, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
So the story of brand includes some of my personal life but of course the main goal is to spread awareness on mental health & how important peace is. I’ve always been the positive, charismatic, and respectful kid. It’s amazing to see that I’m still that way and I believe it’s perfectly aligned that I spread my creativity and positivity through fashion. My brand isn’t the typical put any design together. The thought process is deeper. How can I emphasize peace, positivity, love, etc. while also having a really cool design that people love. So as a brand that focuses on positivity, I think about how could I get a message across with just designs and clothes. I also would like to be at a point where any of my fanbase could reach out to me if they’re ever in need of advice/help because I know what’s it like to have no one to talk to about certain things. Luckily, as I grew older, I was able to have people to console with but that main takeaway is that, having a support system is important & it’s best that you have it as soon as possible.
How did you put together the initial capital you needed to start your business?
I would like to say that I am very grateful for my job. As young as I am, I’m very fortunate to receive great pay as an online dealer. I’ve been doing that since May 2023 & I’m starting to use that money to fund my business. That’s how I got the ball rolling in my first hoodie release ‘Be You’. So yeah, that’s what’s really helped me get my business up & running.
How did you build your audience on social media?
Now, I’m still in the process of building a social media for my brand from the ground up but what I can say is that it’s very fun. Me? I have a creative mind so for my main marketing, I created a short film which got a great amount of exposure for my first video. It’s still a learning experience for me but I definitely recommend to everyone that you start making very unique content, create stories, connect with people emotionally through your craft so they feel comfortable. Everyone loves a good story whether it’s through music, books, movies, etc.
Contact Info:
- Instagram: https://www.instagram.com/lapaixeternelleco?igsh=MXFscm5vMXhqcTF0ZA==
- Facebook: https://www.facebook.com/share/bVq4NiKup7c5yRF1/?mibextid=LQQJ4d
