We were lucky to catch up with Ruoyue Wang recently and have shared our conversation below.

Alright, Ruoyue thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I started my journey as a commercial and film producer with a clear idea and passion, but I knew that turning it into a business required groundwork. I began by researching the industry from a business perspective, speaking to professionals, and studying market trends to understand the production landscape. Networking became crucial early on—I attended industry events and built relationships with potential collaborators and clients. Financial planning was one of the biggest challenges, as I had to determine start-up costs, create a budget, and mostly bootstrap the business. Once the financials were set, I handled the legal aspects like registering the business and securing insurance, while simultaneously developing the brand identity—logo, website, and marketing materials. Securing my first client came through leveraging my network and pitching relentlessly, and with each project completed, my credibility and portfolio grew. From there, I focused on optimizing operations, hiring a small team, and refining our niche in the industry. While the process wasn’t linear, each step—from research to securing clients—paved the way for launching my business and evolving it with every new project.

Ruoyue, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a commercial and film producer with a deep passion for storytelling and creating visually compelling content that connects with audiences. I entered the industry after working in various production roles, which led me to launch my own company, where we produce a wide range of content from commercials and branded work to short films and digital campaigns. What sets us apart is our ability to blend creativity with strategic execution, always focusing on solving client problems—whether it’s helping a brand stand out, telling an emotional story, or delivering a smooth production process. I take pride in our tailored approach, ensuring every project meets both artistic and business goals. We’ve built a reputation for delivering high-quality work that exceeds expectations and resonates with audiences. What I want potential clients and collaborators to know is that we’re passionate about every project, no matter the size, and are committed to bringing stories to life in a way that leaves a lasting impact.

Where do you think you get most of your clients from?

The best source of new clients for me has been a combination of word-of-mouth referrals and relationships built within the industry. Since the production world thrives on trust and proven results, my existing clients and collaborators have been key in recommending my services to others. Networking at industry events, film festivals, and working closely with agencies has also opened doors to new opportunities. Consistently delivering high-quality work and maintaining strong relationships has allowed my reputation to grow organically, which has been invaluable for attracting new clients.

We’d love to hear about how you keep in touch with clients.

I keep in touch with clients and foster brand loyalty by maintaining open and consistent communication throughout and after each project. I make sure to check in regularly, not just during the production process, but also post-project to gather feedback and discuss future opportunities. Building a relationship beyond just the transactional level is key, so I often engage clients through personalized updates, sharing industry insights, or highlighting new developments that might be relevant to their needs. Additionally, I strive to make every client feel valued by tailoring our services to their specific goals and delivering work that aligns with their vision. Being reliable, transparent, and proactive in offering creative solutions helps build long-term trust, which is at the core of brand loyalty.

Contact Info:

• Website: https://www.zosemedia.com
• Instagram: https://www.instagram.com/zosemedia/
• Youtube: https://www.youtube.com/@zosemedia
• Other: Wechat:Wangruoyue2015
  Email:[email protected]