We were lucky to catch up with Rubye Braye recently and have shared our conversation below.
Rubye, appreciate you joining us today. If you had a defining moment that you feel really changed the trajectory of your career, we’d love to hear the story and details.
Learning about the facets of servant leadership and the outcomes. When one develops as a servant leader, the focus is on self, others, tasks, and resources. All are vitally important and require attention. As an executive coach, clients bring issues and soon learn that whatever concern they hope to resolve will often require exploration of these facets in their lives.

Rubye, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
For more than twenty-five years, her results-focused approach as an executive coach has been used to support individuals in achieving their goals. She got started as an officer in the US Army, supervising soldiers in units. Most wanted to develop expertise, lead others, have broader span of responsibilities, and get promoted. She mentored and coached many servicemembers and civilians to achieve these goals. This work included maximizing strengths and addressing shortcomings. Upon retirement, she pursued formal training and certifications in the coaching profession.
My unique ability to understand context is what sets me apart from others. Clients live and work in varied environments. When the client chooses to address an issue, the inner work is often a dance with the context or outer circumstances and experiences. When there is clarity regarding the context, the client often can adjust in ways that will produce the desired outcomes.
Prior to coaching, Rubye served more than twenty years as an active-duty officer and was a VP for a technology firm in their Southeastern regional office. She holds degrees in sociology and business administration from Hollins University, Boston University, and Walden University. She has as completed programs at Harvard University and Georgetown University.
Rubye is a Professional Certified Coach (International Coach Federation). She has also served as a peer reviewer for The International Journal for Servant-Leadership and The Qualitative Report, and been a member of the American Society for Training and Development, and the Academy of Management.
I am most proud of the numbers of people who have achieved their goals with my support. The goals have included new business starts, promotions, successful retirements, 80 dissertations chaired, As a retired US Army lieutenant colonel, PhD, and professional certified coach, I have traveled to all 50 states and around the world. When I speak, I share from my experience, not just what I read. When I lead tour groups to learn about places and history, I am prepared to share the breadth and depth of the events across periods of time, My understanding spans many places and cultures.
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
Rev. Dr. Martin Luther King. “Letter from a Birmingham Jail.”
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
I had to unlearn the Army maxim, “Accomplish the mission and take care of the troops.”
I found that the maxim was best reversed. When I took care of the troops, they would give their lives accomplishing the mission.
When I coach a leader regarding a team, I always listen for the order of their priorities.
Contact Info:
- Website: https://www.wuliturtle.com

