We’re excited to introduce you to the always interesting and insightful Ruby Soto. We hope you’ll enjoy our conversation with Ruby below.

Ruby, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Our mission is to keep growing open up couple stores . Start our own clothing line and if possible in the future start doing collaborations with big well known companies. This is a really meaningful mission to me because I want to have my kids set. I’m working hard for them so they can have something to depend on and maybe even in the future join the family business.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

First of all I’m the type of person who is not a follower. I always go and do what I think is right. I ask God to guide me and walked me through the right path. When I moved out here to Utah from California, I seen people having a hard time finding the brands I wear and now sale. My husband and I will go out dressed up with our own style and we will get asked where we purchased them . We then had the idea of bringing that style out here . I became a retail seller and started selling at carshows, concerts, pop ups, swapmeet, & even traveling. It has gone very well thanks god. I have so much love for all my costumers and supporters, just receiving all that love and support from them motivates me to keep going. I know with out their support i wouldn’t be where I’m at. I just really wanna say thank you to them for all the love and support they always show to us and just seeing how happy they get when they see us at the carshows with our booth up literally makes me so happy. And Since I love the environment of lowriding I started modeling and taking pictures with the lowrider cars and i just recently did my first appearance on a music video. It will be up soon and as soon as is up I will share with all my supporters.

What’s been the most effective strategy for growing your clientele?

My strategy to grow my clientele is my character, my personality and how I carry myself. No matter what I’m going through you will always see me with a smile on and always treating my customers with love and respect and helping them on everything they need help with. Answering their questions and guide them on new things they learning based on my knowledge.

What’s been the best source of new clients for you?

My best source of new clients is that I go out there show up to different events put my booth up and look for new clients. I don’t just stay in one place and wait for clients to just appear.     

Contact Info:

• Website: Porvidas801.com
• Instagram: Porvidas801
• Facebook: Porvidas801
• Youtube: Porvidas801
• Tiktok: Brown.chicana
• Facebook: Ruby Soto
• Instagram: Brown.chicana

Image Credits
Facebook-Sombra Loks