We recently connected with Roxana Pasillas-Luevano and have shared our conversation below.

Alright, Roxana thanks for taking the time to share your stories and insights with us today. We’d love to hear about how you went about setting up your own practice and if you have any advice for professionals who might be considering starting their own?

I was a young aspiring makeup artist who always wanted to have her own brand.

I went to cosmetology school got my license and trained to become a lash artist. I have been in the beauty industry 18+ years.

I worked commission and rented suites and one day decided I need to venture out and get my own brick and mortar.

2019 my business partner and I open our first salon. By 2021 we expanded and moved into our suites. We now have Vida Y Alma house of Beauty with 7 beauty suites.

I believe that if something scares you that is the sign to jump in knees deep and do. Grab it by the horns and push through.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Being a working business owner is hard. Especially learning to do lash extensions. You have to be dedicated to your training. Practicing everyday so you can become the best you there is.

The passion I have for lashes is beyond just making pretty lashes. The happiness I bring y clients when they open their eyes and see my work is priceless.
Making women feel great about them selves and giving them confidence is the best feeling ever.

We’d love to hear about how you met your business partner.

My business partner and I met through mutual friends. We hit it off.

We even worked together in makeup gigs before we ever thought about becoming co founders.

Any advice for growing your clientele? What’s been most effective for you?

Personally my clientele comes from word of mouth recommendations from my existing clients.

Keeping b your clients happy, being professional and understanding makes the clients feel seen and hearing them out when they explain what they want and giving them that or explaining why something can’t be done is crucial.

Clients want honesty from their beauty professional that’s what makes them want to share you with their world.

But paying for ads also helps get new clients.

Contact Info:

• Website: Vidayalmahouseofbeauty.com
• Instagram: @lashbabesbyrox