We were lucky to catch up with Rossy Sanchez recently and have shared our conversation below.
Rossy, looking forward to hearing all of your stories today. How did you find your key vendor or vendors? Maybe you can share the backstory and share some context and the relevant details to help us understand why you chose them, why they chose you, etc.
Start doing development tests in several factories. Argentina, Ecuador, Mexico and Spain. The selection of materials for these samples is always located in places in the same area of each factory since I consider that for logistics this is more advantageous. The prototypes gave me the opportunity to evaluate the quality of the manufacture, the delivery times and also the management of minimum quantities per lot and estimated delivery times.. Responsibility in complying with agreements and taking care of quality details are a priority for me. Quality is not negotiated because that has a direct impact on the brand, either elevates it or destroys it. Our standards are demanding. From the aesthetic to the quality in the fit of the shoe. Establishing agreements in writing and also evaluating the trajectory of the factories has been an important key for me. We currently work very well with a family in Alicante, Spain that has been manufacturing shoes in an artisanal way for more than 40 years, they understand my commitment to the quality of our products, they understand that to stand out and grow we must differentiate ourselves very well and stand out in this competitive marke…
Rossy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am a 46-year-old woman, this year my shoe brand celebrates 4 years on the market. I am an Industrial Engineer by profession and I work in my country in two large transnational companies, one for corrugated cardboard and the other for cement. In 2014 Melvin my husband and I decided to move to Miami with our children Fabián and ANABELLA. Upon arrival, we went through the process of adapting the children to the new language and school system and I wanted to do something that would allow me to occupy myself because I was used to working. The opportunity arose to start a business, a small Boutique in the DORAL International Mall in Miami, and I sold handmade accessories, bought from international artisans and the pieces were very popular, I wanted to add more types of products and talking with a friend the idea of adding shoes to my Boutique, so I started looking for shoe suppliers that were also with the same concept that I used, handmade. I included two brands of shoes and I got involved in the process of selecting materials and modifying designs for the orders I made for my Boutique, I got so involved that I realized that I really enjoyed that process, the next step was to take a course of shoe design with a Spanish shoemaker teacher, once completed, we developed part of the brand identity in parallel and by December 2018 I was presenting my first collection of shoes for women, this first collection was made in Mexico, then I made several reruns of inventory with this factory but I kept looking for better manufacturing and today we are manufacturing in Spain.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
Your collections don’t have to be liked by everyone, that’s fine, some will love your proposals and others won’t. We must be aware that this is how it works and that there is still an opportunity for your brand and your ideas..
We’d love to hear the story of how you built up your social media audience?
Authenticity always beats the standard, especially in small businesses, showing the essence of who we are and what we always do with the highest quality standards..
Contact Info:
- Website: www.anabellashop.com
- Instagram: @anabellabyrossysanchez
- Facebook: ANABELLABYROSSYSANCHEZ
Image Credits
ANABELLA by Rossy Sánchez