We’re excited to introduce you to the always interesting and insightful Rossalyn Delfino. We hope you’ll enjoy our conversation with Rossalyn below.
Rossalyn, thanks for taking the time to share your stories with us today We love asking folks what they would do differently if they were starting today – how they would speed up the process, etc. We’d love to hear how you would set everything up if you were to start from step 1 today
If I were to start over and do it all again, I would embrace sharing my journey from the very beginning with everyone. When I first embarked on my entrepreneurial journey, I was hesitant to share my aspirations with friends and family. I feared judgment and questioned my own credibility. Who was I, at the age of 24, thinking about starting a business? It took me some time to realize that hiding this part of myself was holding me back. In January 2022, I made a decision – every person I met would know about my venture. I started sharing my journey on my personal social media pages and connecting with everyone I encountered. What truly accelerated my progress was making the right connections. These connections not only provided me with invaluable insights but also introduced me to businesses in need of my services.
Today, I’m delighted to coach others who want to take their businesses online. This journey led to the creation of the ‘Big Business Energy Academy.’ The idea sprang from numerous individuals and clients who inquired about launching their businesses online. I realized there was a genuine demand, and so, I launched ‘Ready, Set, Launch,’ my inaugural course. This course is designed to help you launch your business online in just seven days with a single digital product. Yes, you heard it right – seven days! I share my secret sauce for making your first 20 sales with just one digital product. The best part is that you don’t need to have a physical product; it could be a service that provides solutions to people’s problems.With my new course teaching others how to become soicla media managers themselves.
Reflecting on my journey, I’ve identified several things I would do differently if I could start anew.
Here are some key takeaways:
Embrace your goals: Don’t be afraid to share your entrepreneurial dreams with friends and family. They can be your most significant support system.
Network Wisely: Connect with the right individuals who can offer guidance, support, and potential collaborations. It’s through these connections that opportunities often arise.
Identify Market Needs: Pay attention to the needs of your target audience. My ‘Ready, Set, Launch’ course was born out of client demands, and it’s been a tremendous success.
Speed to Market: Launch your business or product quickly. In today’s fast-paced digital world, speed can be a game-changer.
Digital Products: Consider the value of digital products or services, which often require less overhead and can be quickly scaled.
Starting an entrepreneurial journey is never easy, but with the right mindset and strategy, you can turn your goals into reality. Don’t let fear or self-doubt hold you back. Embrace your passion and be prepared to learn and adapt along the way. Remember, transparency, networking, and identifying market needs can be your stepping stones to success.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m the accidental entrepreneur in the world of social media management, and I’m excited to share my journey with you.
So, here’s how it all started: I found myself stuck in a dull 9-to-5 job, feeling miserable and yearning for something more. Late one night, while I was in my cubicle, I reached a tipping point. I just knew there had to be a better way to live life on my own terms. I did what many of us do when in doubt – I turned to Google for answers. I typed in, “How can I travel and make money?” and, voilà, social media management unexpectedly popped up on my screen.
Little did I know that this random discovery would become the foundation of my exciting entrepreneurial journey. Today, I offer a variety of products and services within the realm of social media management. I help businesses boost their online presence by crafting engaging social media marketing strategies, creating awesome content, and building vibrant online communities.
What really drives me is helping my clients solve the challenges they face in this digital age. It’s no secret that standing out and connecting with customers can be a bit of a puzzle in the competitive digital landscape. My superpower lies in creating tailor-made social media strategies that not only boost engagement but also turn followers into devoted customers. I’ve seen clients go from struggling to thriving, and that’s incredibly rewarding.
What sets me apart from others in this field is not just my expertise but also my personal journey. I’ve been in that frustrating 9-5 job, and it’s given me a unique perspective that I share with my clients. I believe in the magic of storytelling combined with data-driven strategies, which makes the connection between businesses and their audiences not only effective but also authentic.
What’s a lesson you had to unlearn and what’s the backstory?
I had to unlearn the notion that my age should dictate my worth, especially in terms of charging and earning a certain amount. I used to believe that money was something that only accumulated with age, but with the advent of the digital age, it became clear that this couldn’t be further from the truth.
I recall a mentor of mine who pointed out that I was undervaluing my services. They emphasized that I already possessed the necessary experience and expertise, and the only thing holding me back from raising my prices was my own mindset. So, I decided to increase my rates, and to my surprise, clients continued to seek my services without hesitation, not even flinching at the higher fees.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Under promise, over deliver. It’s all about setting realistic expectations with clients or customers and then surpassing those expectations in every way possible. This approach not only fosters trust and loyalty but also leaves a lasting positive impression, helping to establish a strong and enduring reputation in the market.
Contact Info:
- Website: https://www.tulamarketingco.com
- Instagram: Rossalyn_d
- Facebook: https://www.facebook.com/profile.php?id=100068945229863
- Linkedin: www.linkedin.com/in/rossalyn-delfino-774b679a
- Other: insta: @tulamarketingco