We caught up with the brilliant and insightful Rosie Daniel a few weeks ago and have shared our conversation below.

Rosie, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?

Rosie Daniel started LuLit’s Hair Essence LLC in Evansdale after suffering from alopecia as a child and my adult life. I had even went to extent of getting injection in the top of my head to make my hair grow in that area. Finally, after camouflaging and covering up my bald spot that became difficult to deal with, was when I knew that If I was going to start a business that it was going be one that would benefit me and my family, so with that’s when the thought came to mind that I wanted to do something more for myself and to help those suffering from hair loss like me that were ashamed to talk about hair loss in public.
Thus, the idea for LuLit’s Hair Essence was born. These natural hair products have been life-changing for many, and a personal journey for myself and my daughter Aariona, who understands the importance of hair care and maintenance.” After experiencing hair loss for so many years.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

Rosie Daniel started LuLit’s Hair Essence LLC in Evansdale after suffering from alopecia as a child. Camouflaging and covering up her bald spot was difficult to deal with, so Rosie wanted to do something more to help those suffering from hair loss. Thus, the idea for LuLit’s Hair Essence was born. After losing her job in October of 2018 from a shoulder injury, Rosie wanted to develop a way to supplement her husband’s income, as going from two incomes to one was difficult. In July of 2019, Rosie’s hard work paid off, and she was able to launch LuLit’s Hair Essence LLC from her home in Evansdale Iowa. The products are made of eleven different organic herbs that Rosie has personally selected out of love and self-education. LuLit’s products are all-natural, and Rosie is currently helping cancer survivors and those with alopecia who are suffering from hair loss by using her products. The products are made for everyone, are affordable, and can help immensely with hair growth. LuLit’s products are available on our online website and store for easy purchasing. LuLit’s Hair Essence is currently very active in the community and with other agencies for Small Businesses. In addition to the successful products and distribution channels, LuLit’s Hair Essence 2023 winner of the Innovation John Pappajohn Entrepreneurial Center Iowa City IA, 2023 Panelist Black History Month Hy-Vee store Worldwide, 2023 The Hy-Vee GoBigShow, 2023 Interviewed Urban Impact Talk Show in Des Moines Iowa, 2022 LuLit’s Hair Essence products were launched in Arkuah Hair Loss Center located in West Des Moines Iowa, 2021 LuLit’s Hair Essence placed 2nd as the 1st Black Women Owned Business for the Hy-Vee Opportunity Inclusive Business Summit, 2021 America’s SBDC Small Business of the Month for September, featured highlight story for 2021 #SmallBizSalute from the Iowa Secretary of State, 2021 Breakthrough Innovation Business spotlight, 2021 UNI/ America’s Iowa Client Success Business spotlight, Honorarium speaker for Try Pie on Entrepreneurship for a group of teens. Interviewed on 4 Live Talk Shows www.positivepower21.org, www.MVTV-21.COM,www.paulagvoice.com, multiple podcasts recording for LuLit’s Hair Essence with Jerry Royce, Paula G, Kelly Holland, LaKeisha Mosley, North End Update, Talk Tea Time with Tia on I-Heart Radio, Live talk show interview with Kimmie Robinson of Elation Radio and Magazine. 2020 LuLit’s Hair Essence attended the Venture School program through Northern Iowa and Black Business & Entrepreneurship Accelerator Program (MBEA), In 2021 LuLit’s Hair Essence purchased our Universal Branding Certificates and UPC Codes for all 9 products where we can now sale our products thru ecommerce and online retail platforms.

What do you think helped you build your reputation within your market?

I have found that telling your own story helps customers feel that they aren’t along. The best way to talk about your products and what they offer is for you to share your personal experience with them. I try to make a must to reply to the emails and telephones as much as I can I also love to do surprise deliveries in my community. I’ve built and is continuing to build my brand on self uplifting and empathy because losing your hair isn’t something that we generally like to talk about with strangers, or even share with our family because we’re feeling embarrassed because the loss of our hair, and that is why I take my customers privacy very seriously, I make them feel welcome to talk to me about their hair issues or concerns when asked about LuLit’s Hair Essence benefits.

How did you build your audience on social media?

I have built my brand on social media platforms from day one after all I was self-taught to my business. I learned everything from the internet. I love being able to interact with my customers on Facebook, Instagram and other social media platforms, I love the stories and the pictures they all share about LuLt’s Hair Essence products and their journey. LuLit’s products are available on Minority Black Businesses websites and other platforms making it easier for our customers to find, purchase and learn more about our products. Brand loyalty increased our website traffic, as well as word of mouth reviews. My advice for choosing social media marketing would be to think about the free platforms you are using to reach your customers and their family and friends by just posting something about the amazing things your brand is doing for your customers. Most people are visual when it comes to hair care so what better way to show your brand than social media. It’s the New-Age Platform to promote content for whatever purpose, and it will change things for your business. Stats shows that in 2021, social media advertisements had a worldwide revenue of $153 billion, projected to reach $252 billion by 2026.

Contact Info:

• Website: https://lulitshairessence.com/
• Instagram: https://www.instagram.com/lulits_hair_essence/?hl=en
• Facebook: https://www.facebook.com/lulitshair.essence.7/
• Other: https://www.facebook.com/profile.php?id=100063935940532