We’re excited to introduce you to the always interesting and insightful Rosi Amador. We hope you’ll enjoy our conversation with Rosi below.
Alright, Rosi thanks for taking the time to share your stories and insights with us today. Have you been able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen? Was it like that from day one? If not, what were some of the major steps and milestones and do you think you could have sped up the process somehow knowing what you know now?
I began my entrepreneurial journey a few years after graduating from Bryn Mawr College and moving to Cambridge, Massachusetts—a vibrant city full of music, arts, and culture that I quickly fell in love with in the mid-1980s. My first job was at an arts foundation, which eventually led to a position with a Cambridge-based theater company that combined puppetry and acting with a strong social conscience.
After five years as their full-time manager and booking agent, I was ready to launch my own path—rooted in my two greatest passions: using my singing voice as a Latin artist and my spoken voice as a bilingual voiceover talent. Since my late 20s, I’ve made a full-time living from these creative pursuits, and I’ve never looked back.
What has mattered most to me all along is choosing how I live my life: when I work, when I rest, when I travel, and when I spend time with my family. Now, in my fourth decade as a creative entrepreneur, that commitment also means dedicating time to self-care, taking care of my body, reconnecting with nature, nurturing friendships, and exploring the world with the people I love.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am a bicultural creative entrepreneur who uses my bilingual voice as a singer and voiceover actor in English and Spanish to bridge my Latinx heritage and North American culture. Born and raised in Puerto Rico, I moved to the U.S. at 16 and began singing Latin music professionally in my mid-20s. I launched my first Latin band in 1984, touring nationally and internationally, and in 1994, co-founded Sol y Canto, where I serve as lead singer and manager. My husband, Brian Amador (guitarist, composer, vocalist), and I are passionate about serving as ambassadors of Latin culture through our music, often translating lyrics for non-Spanish-speaking audiences. Based in Boston, we have performed for over 30 years, released eight albums, won multiple awards, and performed at venues ranging from the Kennedy Center in DC and Symphony Hall in Boston, to La Fundación Nacional para la Cultura Popular in San Juan, Puerto Rico, Papillón in Cuernavaca, México, and Biblioteca Cafe in Buenos Aires. Our latest album, En tu órbita, is available on all digital platforms, and live videos can be seen on YouTube.com.
In 2010, as a mother of growing twins seeking more stability without touring, I launched Amador Bilingual Voiceovers with Brian’s full support. We provide professional, accent-neutral voiceover in English and Spanish, and offer Puerto Rican-accented Spanish or Southwestern/Hispanic-accented English when needed. Our voices are featured in eLearning, documentaries, public television narration, museum guides, commercials, PSAs, political ads, nonprofit projects, and corporate content. Clients include NASA, PBS, the Getty Museum, Wendy’s, the ACLU, the Children’s Hospital of Philadelphia, and Kamala Harris.
What sets us apart is our family team of bilingual talents spanning ages and genders, our deep cultural knowledge, and our ability to deliver neutral Spanish and flawless English that resonates with the U.S.-based Latinx population. We act with our voices and adapt readily to client direction, ensuring that narration, character work, or localization meets the intended impact. We also frequently consult on Spanish translations to make content culturally and linguistically authentic. As vocalists and composers, we can also add music or singing to our clients’ projects when needed.
We prioritize building genuine partnerships with our clients, offering personal, responsive service that larger agencies often can’t match. This approach has fostered long-term relationships, some exceeding 15 years, and the testimonials on our website (amadorbilingualvoiceovers.com/testimonials) reflect our commitment and passion and their loyalty.
What I’m most proud of is using my voice as a force for good. With Sol y Canto, we celebrate Latin culture while raising awareness and connecting diverse audiences. Through Amador Bilingual Voiceovers, we amplify educational content, support museums, nonprofits, and social-impact organizations, and contribute to projects promoting human, immigrant, and women’s rights, as well as health and education for marginalized communities. At the same time, we provide commercial voiceover for practical and consumer-focused projects, always serving the U.S.-based Latinx population with heart and expertise.
How about pivoting – can you share the story of a time you’ve had to pivot?
I’ve had to pivot quite a few times in my life and learned lots of lessons along the way. My first big shift came in the mid-80s, after a transformative trip to Central America. I left a steady job managing a touring theater company to co-found my first Latin band with my husband, Brian, who’s a guitarist and composer. That’s when I really embraced my calling as a singer, even though my parents had warned me against pursuing music because of the uncertainty.
After that band wrapped up, we founded Sol y Canto, which has now been going strong for over 30 years. Our music blends Latin and Caribbean rhythms, often with social themes, has taken us all over the world.
The next big pivot came after I had twins. As they got older, the constant touring clashed with my desire to be present as a parent. I then founded MusicAmador, a Latin music agency, representing a stable of remarkable Latin performing artists, and worked from home as an agent for 12 years. In the midst of that time, colleagues started asking us to record poems, stories, and educational material for all ages. We loved it and realized voiceover was a natural fit.
So in 2010, I launched Amador Bilingual Voiceovers. Now, my husband Brian Amador, our son Zia Amador, and I provide authentic voiceovers in our native English and neutral Latin American Spanish, helping clients connect with diverse audiences. Because we’re bilingual and bicultural, we understand our clients’ needs and bring both professionalism and heart to every project. And we love the flexibility of traveling with our recording equipment and portable studio, and recording for our clients, while we offer Sol y Canto concerts and educational workshops all over the world!
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
One of the most important resources in my journey as a creative entrepreneur was a book called The E-Myth Revisited by Michael E. Gerber. It taught me, in very practical terms, that I didn’t have to do everything myself.
Once I had enough clients and resources, I began delegating administrative tasks, gradually building a team that now includes an administrative assistant, a studio manager, a professional translator, a social media/marketing assistant, an audio editor, and a bookkeeper. This has allowed me to focus on what I do best — recording, running my businesses, networking, and growing our client base.
I hire people who excel at what they do and empower them to work independently, checking in periodically to stay aligned. I trust my team and prioritize their happiness, keeping communication open and honest. This ensures our ethos of kindness and efficiency shines through, so our clients not only receive excellent work, but also look forward to every collaboration because of our personal touch.
Contact Info:
- Website: https://amadorbilingualvoiceovers.com
- Instagram: https://www.instagram.com/RosiAmadorVO
- Facebook: https://www.facebook.com/AmadorBilingualVoiceovers/
- Linkedin: https://www.linkedin.com/in/rosiamador/
- Youtube: https://www.youtube.com/amadorbilingualvoiceovers
- Other: In case you want to include more of my music side (now a part-time career)
https://www.facebook.com//SolyCanto/
https://www.youtube.com/solycanto
https://www.instagram.com/solycanto
Image Credits
1st photo with pink background: Sasha Pedro, photographer
2nd photo with white background of Sol y Canto duo (Rosi & Brian Amador) – Sasha Pedro
3rd photo is my headshot: Robert Torres, photographer
4th photo of Sol y Canto quintet, Sasha Pedro
The remaining photos were all taken from my personal collection. The photo of me smiling next to the microphone is the closest one I have to a studio shot, as it has a microphone. If you’re going to feature my voiceover career more strongly, I’d love for you to lead with that one if it’s not too low-def for you.