We’re excited to introduce you to the always interesting and insightful Roshni Lulla. We hope you’ll enjoy our conversation with Roshni below.

Hi Roshni, thanks for joining us today. What did your parents do right and how has that impacted you in your life and career?

A lot – even if I didn’t appreciate it at the time. Both of them embodied the grind and built their own careers after moving to America, completely by themselves. The idea of autonomy and hard work was instilled in me growing up and pushed me to where I am today. As a kid this sometimes meant late nights crying over math problems, but looking back I appreciate those days more than ever.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

At my core, I study how we behave, process emotions, and empathize with others. As a PhD student I do this by looking at our brain’s function. This means I put people in an MRI scanner, have them look at or respond to different stimuli, and analyze what parts of their brain are working in the process.

My love for neuroscience started early in high school and persisted throughout college. After graduating, I worked for various media companies including a neuromarketing startup focused on optimizing advertisements as well as at the media conglomerate, NBCUniversal. This is where I was introduced to the possibility of applying my skills and scientific background to the world of media. During this time, I met my co-founder Bradley, who was passionate about building a product that simplifies the music-mixing process and allows the playback of music to be more dynamic by responding to user data.

As COO of Recordless, I have a more analytic outlook on our company’s progress and future goals. I’m proud of my ability to wear multiple hats, constantly going from talking through neuroscience data with my lab mates to democratizing the art of DJing.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Given my background in neuroscience and consumer analytics, my philosophy behind brand loyalty relies on user insights. I’m a big believer in user interviews, client feedback, and data-driven progress. Early in our development process, we invested time in client and user feedback. I would take calls with independent artists, music producers, and record label executives. We talked to music lovers and experimental DJs. We learned about problems in the field and solutions they frequent. This heavily influenced our product development and fostered a sense of brand loyalty with potential clients. As we launch our product in the coming months, my goal is to continue prioritizing insights from users and building our product to reflect their input.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Something I continue to struggle with is balancing a life across science and business. As our business scaled, I had to unlearn some lessons that were ingrained in me as a PhD student and early academic. In the world of science, we are taught to release a final, perfect product, whether that’s a new analysis method, a manuscript, or even an assignment for class. The world of technology is almost completely the opposite. You release an MVP – a minimum viable product. Something that may not look pretty or work perfectly, a product that is constantly improved upon. It was difficult for my academic mind to wrap around this concept. How could you release something to the world that isn’t finished, or even close to perfection? Developing a tech product forced me to think differently. Now, I’m more comfortable with launching an MVP and being confident in our team to continue improving upon it. Tech is constantly evolving, and working with Recordless made my mindset evolve as well.

Contact Info:

• Website: https://roshnilulla.framer.website/
• Linkedin: https://www.linkedin.com/in/roshni-lulla/
• Twitter: https://twitter.com/roshlulla