We were lucky to catch up with Rosemarie Pedron recently and have shared our conversation below.

Alright, Rosemarie thanks for taking the time to share your stories and insights with us today. Do you think folks should manage their own social media or hire a professional? What do you do?

When Let’s Hibachi started, I managed our Instagram, Tiktok and Facebook account. I would reach out to customers, post our photos/videos, used special hashtags, reached out to VIPs, scheduled events, managed advertisement, etc. As we grew we outsourced and we used 2 different marketing companies to handle all of our sites. After some time we came to the decision that, that direction didn’t truthfully yield the results we wanted. We decided to hire a Social Media Manager who we could train and track true analytics with. It has been a success and we are over 55K followers on our Instagram and continuing to grow.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started with Let’s Hibachi as a Reservation Manager! One day while I was sitting on the couch and my then one year old was napping, I took a shot at an Instagram Ad. I was initially disheartened because I had a jumpy resume and I was a SAHM, but I said to myself- “I know I have these skills and I am capable of managing- lets see what happens”, so I left myself open to the possibility of becoming their manager. A few hours after I applied I heard back and set up my interview ASAP! I started right away and as we started to expand I was promoted and the rest is history!

Let’s Hibachi started with one goal in mind- to provide customers with a private chef entertainment experience like they’ve never had, all in the comfort of their own home. We could absolutely do that without blinking an eye- how could we not, PEOPLE LOVE HIBACHI and we had amazing chefs who wanted to change everything since the pandemic (even the customers)…easy peasy. But as we grew we needed the right team to continue to do so. How could we grow this team and what kind of employee was I looking for?

I had to step away from the entrepreneur mindset (that I had confidently grew!) and see myself as someone who may want or need a job. Then it hit me! I wasn’t just an entrepreneur, I was first and foremost a wife and mother (first to 1 little girl then twins came along!) I was primarily a Stay At Home Mom looking for something I could do while raising my daughter. I knew this is exactly what I needed to do, hire women who are also primarily SAHMs. This is exactly how I knew we would differ!

All of our employees (except our chefs) are Stay At Home Moms. We provide a flexible schedule which allows our team to work and take care of their child(ren). It’s something I am most proud of. I love seeing our growth and having our SAHMs right there with us. They are a huge part of our team as they are some of the most hardworking employees we have. They take care of their home, their child(ren), our chefs, their territories and our customers.

SAHMs have so much to offer, I know this because I am still primarily a SAHM and above all else this is m FAVORITE! The amount of women who have reached out to me for an opportunity to work with our team is quite the list. I hear from so many so often that other businesses in other industries do not even entertain their resume because they’ve been out of work for some time raising a family. They treat them (us) as if their prior work, education and experience mean nothing since being home with their child.

I do not see that. I see women who not only have an educational background but a diverse background full of all types of experiences. Mom, wife, housekeeper, painter, restaurant manager, paralegal, coordinator, etc. To me there is so much value to adding someone like that to my team. I am proud of this team and I will continue down this path so long it will have me.

Do you have any insights you can share related to maintaining high team morale?

This is simple for me: For Managing and Maintaining High Morale 1. Connect with your team- it shouldn’t be all business all the time
2. Be Genuine
3. Be Honest
4. Share successes and failures
5. Ask them for their input on what is working and what is not working
6. LISTEN to them
7. Give them some freedom in their choices- if they know the direction you want to take the company allow them to be part of that team fully
8. Incentives are always fun =)

What’s been the most effective strategy for growing your clientele?

Be relatable! I try to imagine what I would want from a company that I was hiring for just about anything:
1. Fun
2. Honesty
3. Amazing Customer Service
4. Reliability
5. Great prices

Contact Info:

• Website: letshibachi.com
• Instagram: @letshibachi
• Facebook: Let’s Hibachi
• Other: TikTok: @letshibachi