We recently connected with Rose Basson and have shared our conversation below.

Hi Rose, thanks for joining us today. What did your parents do right and how has that impacted you in your life and career?

My parents have always loved me with eyes and hearts wide open. They see and embrace everything I am, while nudging and challenging me to continue evolving into my highest self. Even in my most dysregulated moments, they choose to interact with me as my best self. I know to the depths of my soul that all I ever have to do to make them proud of be completely myself, and that nothing I do or don’t do with change their love for me.

Recently, I was flustered while buckling my kiddo into his carseat, and while I could feel her silently encouraging me to take a breath, recenter my perspective, and calm down, all my mama did was walk over to me, put her hand on my back and kiss my cheek — as though to remind me not only that I am loved and patiently cherished in each moment, but that I have the capacity to love and patiently cherish my own children in each moment, too.

I get to bring that unshakable, transcendent love from my own parents into my relationships with my children. I can’t even begin to describe what a more dynamic, confident self I am because I know that I ALWAYS have a home in my parents’ love, and because I have that love for myself to come home to too. I also have the honor of helping my clients come home to that deep, eternal love for themselves so they can find their authentic, confident voice..

Rose, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a mama, a yogi, a copywriting coach, and a Reiki practitioner … I got my degree in English, largely because I went to a tiny little college where none of the other majors felt like places I’d be happy AND successful. But I knew if I studied the human condition through literature for four years, I’d end up with more empathy, and while I had no idea what I’d do with my degree, I knew there was nothing more valuable to me than that.

Just about the time I’d convinced myself to go get my MA in English literature, I found out I was pregnant with our oldest son, and decided to pivot away from academics so I could get my bearings as a mom. Five years later, we’d had our second child, and I was feeling comfortable, like it was time to expand again. Around that time, I was visiting my folks, while my mom was editing a research review for my sister, a PhD candidate doing cancer research. Mom said something like, “Wow, I feel like I’m working on MY dissertation again,” and college me sort of perked up and offered to help.

Without any persuasion, Mom handed the laptop to me, and within the first paragraph I was HOOKED. This wasn’t material I was familiar with, either — my sister and I couldn’t be in more opposite disciplines — but the part of me who felt so alive working with language and tutoring writing in college came back online. My family even noticed. And I’ll never forget my mom saying, “It would be really good for you to work in this field again to remember that while motherhood is one of your superpowers, you have a lot of value to offer in other spaces.”

So I went home from that visit, having decided to start working as an editor and copywriter. My sister Alice is a website designer, and had a client around that time who needed copy for her brand new website. I took the contract, and while I’m grateful my first ever contract allowed me to work with my sister, and meet a need for her client, the work itself felt totally out of alignment to me, because writing FOR someone meant taking the pen out of their hand, and felt a lot like putting words in their mouth.

My life purpose is to hold, hear, and see people for exactly who they are, to help them come home to themselves, and in writing, that means witnessing whoever a person is, speaking authentically, and only making edits that enhance that natural, innate voice. This took me on a journey to remembering who I am, back to my college tutoring days where I got to spend every shift watching students come into the room as one person, and leave as another, more confident, more attuned self.

So while I DO ultimately offer copywriting services, what I’m really doing is witnessing the inner work of a soul to align and nourish their truest self, and then learn what it feels like to speak and write from there. I love getting to transcribe and watch that process face-to-face in sessions with my clients, and I love the connections we build in my coaching practice. Because at the end of the day, what I want people to walk away with isn’t just “good” copy — it’s a sense that they’ve found their voice, and they know they can always come back for support.

And as a Reiki practitioner, I also get to infuse my copy coaching work with life force energy that nourishes, inspires, and supports the process of internal healing, expansion, and integration for my clients, as well as keeping me connected and grounded as that loving support system.

What do you think is the goal or mission that drives your creative journey?

My overarching life purpose is to call people home to their truest selves through divine love. This goes back to the thing my parents did/do right — loving the best version of me so much that she’s who they see and interact with no matter how difficult a day I’m having, how stuck in my head I am, how emotionally dysregulated.

My creative journey is always surprising me with new facets of myself, and what anchors me as I explore those facets, and the myriad ways I get to show up and interact with the world around me, is transcendent love.

When a client struggles to articulate clearly what they’re trying to share, and gets down on themself about it, my response is, “Hold on a minute, don’t talk about someone I love like that — or someone YOU love! Let’s ground and find your center together and come back to this.”

When I encounter red tape — I’m coming up on a deadline and had to followup when I would have expected the person I contacted initially to do the followup — I can be frustrated with the time crunch, OR I can meet her with compassion and patience, with whatever narrative explains the snag in the paperwork chain with the best possible version of that person at the center of the story.

When I remain anchored in my purpose to love myself into the best version of me, and to love everyone around me into the best versions of themselves, my creativity flows freely and I get to come up with all kinds of ways to infuse that divine love into the world around me, into my home, my family, my work, and every random encounter.

What’s been the best source of new clients for you?

Patient, genuine connection has been the best source of new clients for me. I like to think of my network, and my influence, as forming like a mycelium. It’s not about spreading fast like wildfire, and it’s not really about scaling to the point where I don’t get to interact personally with each of my clients; it’s about being present and building organic, genuine relationships with the people around me so that I don’t even have to provide a form that says “This is my ideal client referral,” because the people who know me, KNOW me well enough that my energy and work come naturally to mind when they encounter the soul clients I’m here to serve. So networking, and then investing the time and energy and love into the sacred friendships that form organically from those spaces, has been the best source of new clients for me.

Contact Info:

• Website: https://spellworksbyrose.com
• Instagram: https://instagram.com/rose.basson
• Facebook: https://facebook.com/rose.copycoach
• Linkedin: https://linkedin.com/in/beyondwordscoaching

Image Credits

HLS Photography