We were lucky to catch up with Roscoe Robinson recently and have shared our conversation below.

Alright, Roscoe thanks for taking the time to share your stories and insights with us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

Certainly! Allow me to share a story about a risk I took in the realm of motivational speaking—a passion of mine that I had been nurturing for quite some time.

The backstory begins with my early fascination for public speaking and the power of words to inspire and uplift others. I had always been drawn to stories of personal transformation and believed in the potential for individuals to overcome challenges and achieve greatness. As I delved deeper into the world of motivational speaking, I started to develop my own unique message and style, eager to make a positive impact on people’s lives.

One day, an opportunity arose that would test my courage and commitment to this path. I received an invitation to speak at a renowned international conference on personal development. This event attracted thousands of attendees, including influential leaders, entrepreneurs, and individuals seeking inspiration. The magnitude of the occasion was both thrilling and intimidating.

However, there was a catch—I was invited to speak on the main stage, following a lineup of renowned speakers who had built illustrious careers in the industry. This meant that I would be sharing the platform with experts whose names were familiar to audiences worldwide. While it was an incredible honor, I couldn’t help but doubt my readiness to stand among such esteemed individuals.

Despite the uncertainty and self-doubt, I recognized that this was an opportunity I couldn’t let pass by. I knew deep down that growth and progress often required stepping outside of my comfort zone. So, with a mix of excitement and nerves, I decided to embrace the risk and accepted the invitation to speak on the main stage.

In the weeks leading up to the event, I dedicated myself to thorough preparation. I meticulously crafted my speech, focusing on delivering a message that would resonate deeply with the audience and inspire them to take action. I rehearsed relentlessly, refining my delivery and fine-tuning the nuances of my presentation.

Finally, the day of the conference arrived. As I walked onto the grand stage, surrounded by a sea of eager faces, I felt a surge of adrenaline mixed with a profound sense of responsibility. I poured my heart and soul into each word, sharing personal anecdotes, insights, and practical tools for personal growth. The audience’s response was beyond what I could have imagined—people were engaged, captivated, and visibly moved by the stories and strategies I shared.

In the aftermath of the event, the risk I had taken proved to be immensely rewarding. The conference organizers and attendees praised my talk, describing it as impactful and transformative. I received invitations to speak at various other conferences and events, establishing a reputation as a motivational speaker who could ignite passion and instigate positive change in others.

The risk I took in accepting the challenge to speak on the main stage propelled my career forward and solidified my belief in the power of embracing risks and stepping into the unknown. It taught me that sometimes, the greatest rewards lie just beyond the boundaries of our comfort zones.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am the founder and CEO of Roscoe Robinson Enterprises, LLC. Our mission is to serve as a catalyst of change by providing high quality products and services that empower multi-cultural communities globally. Currently, the services I offer is motivational speaking for at-risk students, professional development for educators, and a clothing line called God is Able for the urban man and woman. With motivational speaking, I am a trained social emotional learning specialist. I help at-risk students to overcome mental roadblocks to maximize their confidence and increase their academic performance.

My master’s degree is in education, and my professional background is in the non-profit leadership sector. Therefore, it was a natural transition doing the businesses I do now. I am passionate about seeing people walk out their God given talent. At first, it was difficult raising the capital, so I had to invest from my savings into my business. I have been able to speak internationally in Jamaica, Nigeria, Canada, England, and Barbados, because I took a leap of faith!

Moreover, I recently founded the non-profit, Roscoe Robinson Foundation. Through the Foundation’s first initiative, we will meet the basic needs of children in Jamaica through resources such as clothing, toiletries, and educational materials. I am looking forward to accomplishing incredible things to reach the lives of these youth, who I have been praying about for many years.

I have worked with at-risk youth in poverty for over 10 years, and God put it on my heart to start the Roscoe Robinson Foundation to reach at-risk youth in the U.S and across the world. Our mission is to give hope to youth who are living in poverty through the provision of food, clothing, healthcare, and education. Our goal is to ensure that each child we work with has an equal opportunity to succeed.

Any insights you can share with us about how you built up your social media presence?

Certainly! Building an audience on social media can be a challenging but rewarding endeavor. Here’s a story of how I built my own social media audience, along with some advice for those who are starting to build their online presence.

When I first embarked on building my social media presence, I knew that it would require consistent effort and strategic planning. I started by defining my target audience—identifying the individuals who would resonate with my content and benefit from what I had to offer. Understanding your audience is crucial because it helps you tailor your content to their interests and needs.

Next, I chose the social media platforms that aligned best with my content and target audience. Whether it’s Instagram, Twitter, YouTube, or LinkedIn, each platform has its unique features and user base. I focused on creating quality content that provided value and stood out in the crowded digital landscape.

Consistency played a vital role in my journey. I committed to a regular posting schedule, ensuring that my audience could rely on me for fresh and engaging content. By being consistent, I established credibility and built trust with my audience over time.

Engagement with my audience was another key aspect. I made it a point to respond to comments, messages, and inquiries promptly. Building a community requires genuine connection and fostering two-way communication. Engaging with your audience helps create a sense of belonging and encourages them to stay connected and interact with your content.

Collaboration is a powerful tool in growing your social media presence. I actively sought out partnerships and collaborations with individuals or brands that shared a similar target audience but offered complementary content. Collaborating with others exposes your content to a wider audience, helping you gain new followers and increase your reach.

Another valuable strategy is leveraging hashtags and trends. Researching and using relevant hashtags increases the discoverability of your content, allowing it to reach beyond your immediate followers. Additionally, staying aware of current trends and incorporating them into your content can help you stay relevant and attract new audiences.

To build a loyal and engaged audience, it’s crucial to provide value consistently. Whether it’s through educational content, entertaining videos, or thought-provoking discussions, offer something unique that keeps your audience coming back for more. Providing value establishes you as an authority in your niche and builds a sense of loyalty among your followers.

Finally, patience is essential when building your social media presence. Growing an audience takes time, effort, and perseverance. It’s important to stay focused on your goals, continuously improve your content, and adapt your strategies based on audience feedback and analytics.

In summary, building a social media audience requires defining your target audience, choosing the right platforms, consistency, engagement, collaboration, leveraging hashtags and trends, providing value, and patience. By following these strategies and staying true to your unique voice, you can gradually build a thriving online community.

Do you have any insights you can share related to maintaining high team morale?

Clear Communication: Effective communication is the foundation of a well-functioning team. Clearly communicate goals, expectations, and roles to ensure everyone understands their responsibilities. Regularly provide updates, offer feedback, and encourage open dialogue to foster a culture of transparency and collaboration.

Lead by Example: As a leader, your actions speak louder than words. Model the behavior and work ethic you expect from your team members. Show integrity, professionalism, and a positive attitude. Be approachable, supportive, and willing to lend a hand when needed. Leading by example inspires and motivates others to do their best.

Recognize and Appreciate: Acknowledge and appreciate the efforts and achievements of your team members. Recognize their contributions publicly, whether through team meetings, emails, or social media shout-outs. Celebrate milestones, both big and small, and show genuine appreciation for their hard work. Feeling valued and recognized boosts morale and motivates employees to continue performing at their best.

Foster a Collaborative Culture: Encourage collaboration and teamwork within your team. Create opportunities for team members to work together, share ideas, and support one another. Promote a culture of trust, respect, and inclusivity, where everyone’s contributions are valued. Encourage open communication and problem-solving as a team to build a cohesive and supportive work environment.

Provide Growth and Development Opportunities: Support the professional growth of your team members. Offer training, workshops, and resources that enhance their skills and knowledge. Provide opportunities for them to take on new challenges, responsibilities, or projects that align with their interests and career goals. Invest in their development, and they will feel motivated and valued.

Foster Work-Life Balance: Encourage a healthy work-life balance among your team members. Promote flexible work arrangements when possible and encourage them to take breaks and vacations to recharge. Show empathy and understanding towards personal commitments and create a supportive environment where employees can manage their work responsibilities alongside their personal lives.

Address Concerns and Conflict: Promptly address any concerns, conflicts, or issues within the team. Foster open and honest communication channels where team members feel comfortable expressing their concerns. Mediate conflicts and work towards resolutions that are fair and beneficial for all parties involved. Ensuring a harmonious work environment is essential for maintaining high morale.

Celebrate Successes: Take time to celebrate team successes and milestones. Recognize achievements as a team and share the credit. Celebrations create a positive and rewarding atmosphere and foster a sense of camaraderie and pride among team members.

Remember, maintaining high morale is an ongoing process. Continuously assess and adapt your leadership approach based on the needs and dynamics of your team. By implementing these strategies, you can create a positive work culture that inspires and motivates your team to thrive  

Contact Info:

• Website: iamroscoerobinson.com
• Instagram: roscoejrobinson
• Facebook: RoscoejRobinson
• Linkedin: Roscoe Robinson
• Youtube: RoscoejRobinson