We caught up with the brilliant and insightful Rooftop York a few weeks ago and have shared our conversation below.
Rooftop , appreciate you joining us today. Before we talk about all of your success, let’s start with a story of failure. Can you open up about a time when you’ve failed?
I’d say a more recent story would be within the last year of opening up the studio. Something that some would consider a failure or loss I considered a learning lesson. Recently, I had a client going through something at home and was causing him to leave state because of it. He reached out before he left or should I say lashed out before he left critiquing my work and ways that could only be disrespectful. Unfortunately, I reacted to that negativity and just said goodbye to that person telling them they’re no longer welcome in the studio because of the verbiage they used. Nothing that I said was even comparable to what was said by the client in fact nothing was actually wrong At the time. That Then led to my only negative review online where the client fabricated the story and try to get his family to ride negative reviews because I didn’t defuse the situation.I truly believe if I would’ve known that, none of this is about me when clients are coming in I think that would’ve been negated. I now know that when clients are coming in or if they’re having a bad day being rude ultimately it’s not about me lol
Rooftop , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am a producer/engineer from and based out of Colorado, Denver. How I got into being a professional producer was because I didn’t have any money lol or at the resources. So I started recording myself 15 years ago I quickly learned that It was harder than it looked. So for about five years, I recorded around the city Spent thousands of dollars Just to not lock in with The Producer 🎚🎚🔥🔥⛷ the way I would like to. So I eventually paid a local legend in engineering to show me the ropes. I worked for him for about a year and then moved onto GBL and more commercial Studio, where my wife and I worked for about two years. We then thought to ourselves let’s open up our own business and be our own bosses and here we are now going into a year and flourishing.. I hope the reader can see that anything is possible with dedication , consistency and a little love.. Im Probably most proud of this past year and how this business has grown I’m now able to go when the work calls and produce when it doesn’t such a blessing..
Can you tell us about a time you’ve had to pivot?
During my second year of engineering, professionally noticed that money was coming in steady, but not enough to provide and live the life that I would like. During that downtime in between recording sessions I picked up producing From an engineer that was working with me at the time it was on logic I quickly realize that I don’t like that daw . I switched over to FL invested some money and learning with The Producer 🎚🎚🔥🔥⛷. This Then filled my schedule up with work and residual income I put my beats online and sometimes purchased them while I’m sleep. So yeah, a big pivot in my career but still in the same realm of music, which is why I think it works
What do you think helped you build your reputation within your market?
I love this question. I think it is my integrity and how honest I am with not only myself and the client, but the record. That means I give my all every record and no record is left behind. It’s cool because in this field clients love and appreciate when their producer actually cares. So many guys out here don’t love what they do and it shows. Luckily, for me what I do and that gets to show.
Contact Info:
- Website: https://www.rooftopsoundrecords.com/
- Instagram: Rooftop York
- Facebook: Rooftop York
- Twitter: Rooftop York
- Youtube: https://youtube.com/@rooftopyork?si=ZLVLaIyhE2MwX3-O
- Soundcloud: Rooftop York
Image Credits
Dsb films / Karisha crowder