We recently connected with Ronny LeJeune Michelle Lowe and have shared our conversation below.
Ronny LeJeune, thanks for joining us, excited to have you contributing your stories and insights. Can you share a customer success story with us?
Client Testimonial- meet Orion This was shared with us by Orion’s owner, who gave us her blessing to share his story. Orion is a 10 year old Border Collie who was previously overweight:
First: thank you again for Orion’s meal plan! It has honestly changed his life. He was overweight and sluggish before getting our meal plan. My adult children visited during the holidays and they were moved to tears with happiness for his life change!
We had a complete blood panel run because of his age and our worries that we were doing right by him. Our vet knows “Ri” is raw fed and knows that we are serious about doing right by him.
FIRST: Big THANK YOU because his labs were wonderful! The vet’s exact words were: “Wow! His results were excellent! FOR A DOG HIS AGE, it was perfect!”
Thank you for caring about us and our dogs!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Ronny created Perfectly Rawsome in 2015. Prior to that, she had begun feeding her dogs raw food due to her dog Loki’s health. Loki could not tolerate dry dog food which resulted in hives, hair loss, yeast infections, poor stools and bloody diarrhea. Those symptoms began resolving within 4 weeks of switching to a raw diet. Other pet owners were frequently asking for Ronny’s help in raw feeding. So with a background in web development, Ronny created Perfectly Rawsome as an avenue to provide raw feeding support to fellow pet owners.
We would consider Perfectly Rawsome to be a trail blazer in the raw feeding industry. Our business model is non-traditional with 50-60% of the business being dedicated to providing completely free educational content on raw feeding and nutrition. The paid services that we offer are a smaller part of the business in comparison.
What excites us most is being able to make a positive impact on the health of cats and dogs. Seeing pets thrive and flourish under our guidance is incredibly rewarding. Not only do we formulate recipes for healthy pets, we also work with sport performance dogs and dogs who need therapeutic diets.
Ronny graduated with a BFA from the University of Lafayette, with a concentration in graphic design. She worked in print production and web development for 8 years, and during this time she began raw feeding Loki. Several factors influenced Ronny’s decision to quit the corporate scene and concentrate her efforts into dog training and building Perfectly Rawsome. She completed the canine nutrition certification from the Companion Animal Sciences Institute, as well as several certifications for canine fitness and training. Her background in web development and graphic design was instrumental in creating Perfectly Rawsome.
Building a successful small business was not at all easy. Ronny left a job with a salary. She worked multiple jobs in the beginning which included pet sitting, dog walking, dog training, and Perfectly Rawsome. It took years of hard work to reach the point where she could hire her first employee. I (Michelle) came on at the start of 2020 as Ronny’s remote administrative assistant. While I was also certified in canine nutrition, I did not being formulating recipes until 2021. I had also left a higher paying job to move to Colorado and pursue my passion. Initially I worked another part-time job in addition to being Ronny’s administrative assistant. At the end of 2020 I took the leap of quitting my 2nd job in the hopes that Perfectly Rawsome would grow to fill the void, and allow me to work from home. Since then, we’ve seen a phenomenal amount of growth and have hired more people onto the team, all of whom work remotely across the US.
We want the world to know that feeding fresh food is ideal for our companion pets and working animals. Our brand challenges the status quo of processed pet food, and gives pet owners the tools they need to feed a balanced raw or cooked diet at home.
How’d you meet your business partner?
Ronny, Hannah and I met through our facebook group – Raw Feeding University (RFU). While I (Michelle), am not a cofounder or business partner, I am Ronny’s first hire and we work closely together. In 2019 Ronny invited me to assist with running RFU while I was studying for my certification in canine nutrition through the Companion Animal Sciences Institute. That relationship led to me being hired as Ronny’s administrative assistant in 2020. Since then, I have shifted into the role of nutritionist for adult pets, puppies, and kittens. In 2021 we hired Hannah as our social media manager and she has been a great addition to the team.
What’s worked well for you in terms of a source for new clients?
Our main source of clients comes from social media and word of mouth.
Contact Info:
- Website: www.perfectlyrawsome.com
- Instagram: https://www.instagram.com/perfectlyrawsome/
- Facebook: https://www.facebook.com/perfectlyrawsome