We caught up with the brilliant and insightful Ronni P a few weeks ago and have shared our conversation below.

Hi Ronni , thanks for joining us today. Often the greatest growth and the biggest wins come right after a defeat. Other times the failure serves as a lesson that’s helpful later in your journey. We’d appreciate if you could open up about a time you’ve failed

My business in a sense has thrived off of all of my failures and inconveniences. Covid was a pandemic turned failure. I was relaunching my brand after a much needed hiatus.This was my first time I was launching a whole collection and using this particular manufacturer. I sent my design and order over at the end of February of 2020. I was told that my order would be shipped the second week of March. Well due to covid the factory shut down- March turned into end of April, that turned to we are shut down and don’t know when we will open again. I didn’t get my summer collection until the 2 week of August. Just imagine investing everything you have and completely missing the period of promotion, launch and honestly sales. By mid August I should have been promoting and getting ready to drop a Fall collection. I had not choice but to just roll with the punches and boyyyyy was this a complete failure. I honestly still have over 50% of that collection just hoping one day that content with those products go viral and sell out. Far fetched I know but this is my biggest failure to this day. I could probably argue that not being able to walk from getting into a car accident 2 weeks after the launch probably did not help.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Ronni but most people who really know me call me RP or Peezy. My business started as pure hobby. When my grandmother died I found myself in environments and situations that were not the best for me but I was young and had no clue how to grieve. I started designing a very basic line of “Loyalty Brand Clothing” just simple shirts, hoodies and hats as an outlet. I took graphic design classes in highschool and combined my passion and skills to evolve my brand into what it is today. Over the years I’ve used designing as a way to express myself and process things I was going thru in life. From grief, anger, heartbreaks and my car accident. Everything from the style of clothes, color schemes and feel of a collection, everything is based of my life and feelings. My brand is a lifestyle brand for those who value loyalty, family, friends and themselves. My brand provide high quality items for reasonable prices. I want people to know my brand is always been quality over profit and I strive to bring nothing but the best combine with the latest trends and real human emotions.

Can you share a story from your journey that illustrates your resilience?

When I get into a car accident back in 2020. I was told that I was fine for months, the moment I forced myself to believe that I found out I had to have my knee reconstructed. “Stop everything you are doing, pull the crutches back out and STAY OFF THAT LEG!” I remember it like it was yesterday. A moment I could never forget. I had surgery a couple months later . 1 week after my surgery my winter and spring collection arrived in the mail. This surgery left me unable to walk. I had to launched not 1 but, 2 collections while laying in bed. I single handedly did promoted, created and posted content all while re-learning what I took for grated so many years. It took my almost 6 months to learn how to walk without any assistance. Nobody really knew. I continued business as much as possible. I got heat from late orders and slow responses but I continued to prevail through it all. I was stick in a position where I couldn’t push/promote, work or advocate my collection just whatever happens happens. I took things a day at a time and kept pushing my business.

Can you talk to us about how your side-hustle turned into something more.

My clothing line turned into my full time career temporarily and accidentally. When covid first hit in 2020. I lost my job. For a while I tried searching and applying. To be honest that was such a scary time to even think about searching the work force. On top of that most employer were not hiring. I activated my hustle. I know that I couldn’t depend on anything or anybody to keep me going or a float so I dug into the only thing I had.

Today I work a full time job once again but, I never allow it to interfere with my business. Making the decision to go back to work was a tough but necessary one. Being injured like I was caused me to burn through all of my saving. I was investing $5,000 into each collection without being able to follow thru or ensure my return. Even with the return I was getting I was always putting more in to try to supplement the missing piece (me and my vision/ work ethic. I knew in order to keep growing my business to the level I want it to be at I had to make sure I had enough disposable income not only to sustain but in order to GROW.

Contact Info:

• Website: www.Loyaltyclo.com
• Instagram: www.instagram.com/loyaltyclo
• Facebook: www.facebook.com/loyaltyclo
• Twitter: www.twitter.com/loyaltyclo
• Youtube: www.youtube.com/theloyalone

Image Credits
@TikaBook @KReaganPhotos