We caught up with the brilliant and insightful Romi Sunga a few weeks ago and have shared our conversation below.
Hi Romi, thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
Our dance events are family-friendly, outdoors, and accessible to the public. This is very different from the industry standard where customers must be 18+ years old, go to a club or dance studio, and pay an entry fee.
In addition, our events end at 10 PM compared to the average dance event that ends at 2 AM.
Romi, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m an event promoter, consultant, and dancer.
I enjoy training Muay Thai, reading books, and drinking black coffee in my free time.
Through Dance On The Edge, I create family-friendly Latin dance pop-ups to provide accessible music and dance experiences to local communities. Dance On The Edge also provides group facilitation, dance lessons, and entertainment for private events.
I got into the Latin dance industry when I joined the college Salsa club at Sacramento State. I would often get asked to teach Salsa or host an event, which introduced me to the world of event planning.
From my experiences, I recognized how dance lessons and dance socials break the ice for people. I learned how to facilitate team bonding experiences through Salsa and Bachata lessons. And I witnessed first-hand how people developed self-confidence through dance.
I’m most proud when our attendees say they feel so happy and welcomed at our events. Some of them travel over 2 hours to dance with us, and it’s a fantastic feeling to know we’ve been able to impact people in such a meaningful way.
How’d you build such a strong reputation within your market?
I believe sticking to our mission and regularly speaking about our core values helped build our reputation within our market.
We invest time for every event to speak with our attendees, thank them for coming, and remind them why we create our events.
We share the knowledge we’ve learned over the years with aspiring dancers, event promoters, and performing artists to build our dance community.
We’d love to hear the story of how you built up your social media audience?
We built our audience by providing more value-add posts than we do call-to-action posts. For example, 80% of our social media posts are created in a way to educate, entertain, and/or inspire our audience. We only ask our audience to RSVP or visit our website 20% of the time.
Putting this into number, 4 out of 5 posts are value-adds, and 1 out of 5 posts are call-to-actions.
We feel this is a great way to keep our audience interested in our page because they don’t feel like they’re getting pitched to on every post.
Also, we interact with our audience in the comments and DMs as much as possible. If people comment on a post and we don’t respond, we notice a decrease in reach compared to posts where we responded.
Contact Info:
- Website: www.danceontheedge.com
- Instagram: https://www.instagram.com/romisunga/
- Facebook: https://www.facebook.com/romisunga/
Image Credits
Marpleio Media