We caught up with the brilliant and insightful Roger & Laura Siewerth a few weeks ago and have shared our conversation below.
Roger & Laura, thanks for taking the time to share your stories with us today Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
Well most would say starting your own business is taking a risk. And yes there is truth to that to the risk in having to make personal investments to get the business up and running, planning and preparing the logistics and potential inventory, and not to mention putting yourself “out there”, hoping people will like your company. But from what we’ve learned is that the real risk comes when we pass up the opportunity to create a business. There is great reward in a risk but there is great disappointment and regret that comes from the question, “What if?”. When the opportunity came for us to start Three Strands Studio, we dove right in! We always dreamt of having our own business where we could be our own bosses, share our talents and passions, and build a team. We may be in the beginning phases but our vision of building a legacy drives us despite the struggles and challenges that comes from owning a business.
As people, we’re not made for safe, easy, or comfortable. We’ve been created for challenge, growth, and achieving greater things than we could have imagined. While it may feel like it’s wiser to stay in a stable position rather than pushing our way upward that comes with the unknown, we actually do ourselves a disservice by staying stagnant. If we never challenge ourselves or think we can achieve something greater, we will be complacent with the mediocre and mundane. We will start to believe the lies that true success is only for the rich and the famous.
Let us encourage you today, if you feel like you’ve been feeling led to step out on the water, don’t hesitate. Be the courageous person you were made to be and step out in boldness that you have the skills, talents, and knowledge to do what you’ve been called to do. And if you don’t possess everything you need to move forward, that’s okay, I completely understand. Do what you can: read that article, sign up for that masterclass, and invest in that program. Just don’t stay complacent. Don’t stay stagnant. Always be willing to grow and strive for more. You were made for this and you will succeed. It may take baby steps and it will take a lot of perspective shifts, but that is part of the journey. And all of our journies are unique and that’s the most beautiful part of it all.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Yes, we’d love to! We’re Roger and Laura of Three Strands Studio, a dynamic husband and wife duo making a difference through our passions in design, construction, and transformation. We’re passionate about bringing your vision to life and value the uniqueness of every project as we aim to tailor our skills and services to every homeowner we work with. We believe that your home should reflect your personality, provide a cozy and inviting atmosphere, meet your every need, and tell your unique story. Our ultimate goal is to bring families closer together through our designs and craftsmanship – not just to transform spaces but to provide an experience that will leave a lasting impact, one that you enjoy for years to come and will want to share with others.
What happens when you put two visionaries, creatives, and detail-oriented individuals together? You have a power couple! Yes, we’ve been referred to as “Chip and Joanna” many times and we love that compliment. It’s not because our niche is the farmhouse style but because we love the legacy they’ve built that will stand for years to come. Three Strands Studio was birthed with legacy in mind. So when you work with us, you’re working with souls who are down-to-earth and have a passion and vision to see homes impacted in such a way that it leads to more fulfilled lives.
Interested in working with us for your next home project? We’d love to learn more about you, your home, and your project needs! We have a simple process we’ll walk you through, starting with a discovery call to our initial onsite visit, project proposal, and implementing and executing the vision. We offer a range of remodeling and interior design services that will lead you in the right direction and provide you with the results you are longing to see take place. If you have a space in your home that needs remodeling like a kitchen, bathroom, living room, or bedroom, then we want to transform it beyond your expectations! How about needing interior design services to create that room refresh you’ve been longing for? We’d love to tackle your next room refresh and even if you’re not local to Nashville, we provide virtual design services too!
Ready for that first step? Book a discovery call with us today, we can’t wait to chat with you!

Is there a particular goal or mission driving your creative journey?
Our main goal as Three Strands Studio is not only to transform a space that functions well and looks pretty dang good but to transform the atmosphere of the space that impacts the clients long after we’re gone. There’s beauty in the transformation and when you think about it, we all get excited when we see a cocoon become a butterfly. But we don’t always love what comes before the transformation or how long the transformation takes. Many homeowners find themselves stuck or don’t know where to start so they become decision paralyzed; not making any progress towards their dream remodel. Others thought they knew what they wanted but when they tried it, it didn’t turn out anything like they planned or envisioned so then they come afraid and stop so they avoid making another mistake. That’s where we love to come in! We desire to help out everyday homeowners who don’t necessarily have the vision, skill, knowledge, or time to even begin the first step, let alone take on a full remodel. Every individual deserves a place to call their own – a space to create memories, find solace, and feel secure. We strongly believe that every person should have access to a home that reflects their unique story and lifestyle, regardless of their budget and we believe we are the Studio that can achieve this for them.

Any advice for growing your clientele? What’s been most effective for you?
Growing our clientele hasn’t been easy since we moved our business from San Diego, CA to Nashville, TN but we have made great progress over the last year. And the best way to get more clients is to put yourself out there! Pursue your ideal clients, no I don’t mean stalk them, but learn their interests and understand how you can solve their design needs – or whatever your services are.
For us, this entailed diving into Instagram by learning the algorithms and what’s currently trending, specifically trending reels. Yes, it can be daunting, but taking one step at a time, implementing what you learn, and being consistent goes a long way!
Another important factor in building clientele is networking and building relationships with companies in your industry or that are closely related and forming partnerships. This can feel intimidating when you are new to the area or new to the industry altogether but we all have to start somewhere, right? We’ve never met so many inviting people and companies that genuinely desire to form a business relationship that doesn’t just bring in profit for them but because they believe in supporting other small businesses and their vision.
And lastly, you never know where a conversation with a friend or a complete stranger can lead to so don’t shy away from talking about your company or your services. Consumers are more likely to support companies they’ve gotten to meet and know on a personal level over an online company that they know nothing about. So put yourself out there, your future clients are interested in who you are, what you have to offer, and your brand!

Contact Info:
- Website: threestrandsstudio.com
- Instagram: threestrandsstudio
- Facebook: https://www.facebook.com/3strandsstudio
- Other: online booking site: https://threestrandsstudio.setmore.com/?source=easyshare pinterest: https://www.pinterest.com/ThreeStrandsStudio

