We were lucky to catch up with Roderick Williams recently and have shared our conversation below.

Roderick, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?

I came up with this product line because I didn’t like the way other beard products smelled and many of the products I used left my skin dry after applying.

During the R&D process for the brand I reached out to several different vendors to find the perfect product that I felt everyone els will love just as much as I did.

I get this product would work because many others were going through the same issues I was having., I felt I was solving a problem not only for myself but men worldwide.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

The most important factor about the success of my career and my brand is my true passion for helping individuals understand the importance of grooming as a male.

I feel that personal grooming boosts your confidence and it defines your personality. I also feel that in life you only get one chance to make a first Impression and that there should be some thought behind how you present yourself to the world.

The main thing I want potential clients and followers to know is that it’s ok to purchase your own products just for you.

How do you keep in touch with clients and foster brand loyalty?

I keep in touch with clients via social media as I love to see the results of customer old and new.

The most important factor about the brand is my true passion for helping individuals understand the importance of grooming as a male.

I feel that personal grooming boosts your confidence and it defines your personality. I also feel that in life you only get one chance to make a first Impression and that there should be some thought behind how you present yourself to the world.

Can you open up about how you funded your business?

I funded this business by starting with what I could afford to purchase. Like many other entrepreneurs i funded my business with a 9 to 5 until I took that leap of faith and turned my hustle into a full time business.

Contact Info:

• Website: www.opulentgrooming.com
• Instagram: @opulentgrooming
• Facebook: @opulentgrooming
• Twitter: @opulentgrooming
• Youtube: Opulentgrooming

Image Credits
James Demes @ps.jphotography