We’re excited to introduce you to the always interesting and insightful Rocquel. We hope you’ll enjoy our conversation with Rocquel below.
Rocquel, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?
My name is Rocquel, I’m an Educator, Tutor and Curriculum Developer. In 2021, I decided to launch my own tutoring company “Learn Reading EZ” offering online tutoring services in reading and math for students grade PreK- grade 5 after watching the disparities in education post Covid-19. At the time I was a teacher for 6 years, I noticed that students were struggling socially, academically in reading and math and more importantly I witnessed the switch of learning becoming more digital. As I watched and celebrated the diversity of education going digital I realized quickly that schools were providing less learning opportunities for students that struggled academically. Students required more additional academic support that was impossible for students to receive during the day at school to reach on grade level. Local Tutoring companies were charging $180 an hour! Statistics show that students will need at least 8 additional hours or more of learning a month to grow academically from below grade level to on grade level.
As a company our mission is to provide intentional instruction to students tailored to the student academic needs in learning, we pride ourselves with hiring certified teachers, offering affordable tutoring prices ranging from as low as $140 a MONTH averaging out to be $4.60 a day and a great learning space allowing students to thrive in the comfort of their own home! Our mission has established us as favorite tutoring company among parents, elementary students and educators around the world.
Rocquel, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
In 2020, the world was taken aback by the onset of Covid. Our founder Rocquel served as a teacher for Orange County Public Schools where she was one of the million educators set with the task to adjust, educate and implement a “new” way of teaching virtually. As a result, the Covid pandemic shifted households, student academics, performance and student confidence. When school returned Rocquel watched first hand students struggle socially to interact in collaborative settings, students struggle to read and students returning to school two grade levels behind. Rocquel began tutoring at a local hub with hopes to impact and touch as many students as she could. While working at the tutoring hub she noticed the cost of tutoring was between 60-180 dollars an hour per tutoring session for students. Research shows that students need at least two hours of tutoring a week to show effective growth in their reading and math skills. During her time serving as a tutor Rocquel wanted to make a difference by creating an affordable tutoring company for parents of all walks of life and tutor students that were at-risk academically to grow their love of reading and math. Rocquel focus was to reach parents who may find the cost of tutoring difficult and be a support pillar for academic resources for all students.
What do you think helped you build your reputation within your market?
I’ve built my reputation in my market as a certified teacher and as a mother. My business was created with the “mother” in mind. Whether it’s the single mother, the mother that works long hours, or the mother who wants the best for her children(s) but needs a little additional support. My business has built it’s reputation around my ethics as a person providing a service that’s targeted, needed, and accessible for every household.
How do you keep in touch with clients and foster brand loyalty?
Monthly we release two News2letters to keep our clients updated on trends occurring in education, educational news and special offers specifically for our clients! During daily sessions we build rapport with our student families and parents through conferences, check-ins and progress monitoring of student academics. Tutoring takes a team effort therefore, building the team with our students and their guardian is key to students success!
Contact Info:
- Website: www.learnreadingez.com
- Instagram: @learnreadingez @Iamrocquel
- Facebook: @learnreadingez