We caught up with the brilliant and insightful Robin Prince a few weeks ago and have shared our conversation below.

Robin , looking forward to hearing all of your stories today. How did you come up with the idea for your business?

The inception of WE THA BUSINESS was born out of a combination of inspiration and a passion for excellence. The idea for our unique business concept was a journey filled with both logical reasoning and heartfelt excitement.

It all began with a deep-seated desire to inspire and motivate individuals. We believed in the power of motivational quotes, uplifting visuals, and the wisdom of accomplished entrepreneurs to kindle the flames of ambition within people. We wanted to create a brand that not only motivated but also offered something tangible, something that could be savored and enjoyed.

The idea of combining motivation with premium cigars emerged from a realization that there was an opportunity to offer more than just words of encouragement. We wanted to provide an experience, a moment of relaxation and reflection. This was a niche that we believed was not fully explored – the fusion of motivation and luxury cigars.

Our journey took us to Nicaragua’s Nueva Segovia Department, where we found a small, family-owned farm and factory with an unmatched commitment to crafting exceptional cigars. The unique soil and climatic conditions of the region allowed us to create cigars with distinct flavors that offered aficionados an extraordinary smoking journey.

This discovery, coupled with the unwavering dedication of our suppliers, made us confident that we were onto something special. The meticulous craftsmanship, the choice of premium-quality tobacco from renowned regions like Jalapa, and the commitment to excellence set our cigars apart.

Moreover, the creation of the CEO Premium Cigar by a Master Tobacconist in Florida added another layer of uniqueness to our business. This full-bodied cigar was a testament to our dedication to providing a diverse range of premium products that catered to different tastes and preferences.

In essence, the idea for WE THA BUSINESS was a harmonious blend of addressing a need for inspiration and creating a unique offering in the cigar industry. We believed that by combining these elements, we could offer something truly special to our customers – a source of motivation and a moment of luxury. It was the perfect fusion of logic and passion that fueled our excitement and made us confident that this endeavor would be worthwhile.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am the founder and driving force behind WE THA BUSINESS. My journey into this industry was marked by a deep-seated passion for inspiring and motivating individuals while offering them a unique and luxurious experience.

Background:
I embarked on my career journey with a diverse range of experiences, from working at McDonald’s while pursuing my university studies to delving into concert promotions and eventually overseeing a metalwork company with a workforce of over 60 employees. Throughout these varied roles, I held a steadfast belief in the profound influence of motivation and inspiration.

My conviction was rooted in the belief that the right words of encouragement, coupled with visual inspiration and wisdom from accomplished entrepreneurs, possessed the transformative power to kindle ambition and guide individuals towards their path to success. This unwavering belief became the cornerstone upon which WE THA BUSINESS was founded.

Our Mission:
At WE THA BUSINESS, our primary mission is to inspire and motivate individuals to reach their highest potential. We achieve this through a combination of motivational quotes, uplifting visuals, and insights from successful entrepreneurs that we share across various social media platforms. We understand that inspiration is the first step towards achieving one’s goals.

Unique Offering:
What sets WE THA BUSINESS apart is our fusion of motivation with the world of premium cigars. We believe that motivation is not only about words but also about creating moments of relaxation and reflection. To complement our motivational content, we offer a range of premium cigars, each meticulously crafted for an exceptional smoking experience. Our cigars, including the Executive Premium, Boss Premium, and CEO Premium, are born out of attention to detail and an unwavering passion for excellence.

What We Provide:
Motivational Content: We deliver daily doses of motivation through quotes, visuals, and insights from accomplished entrepreneurs.
Premium Cigars: We offer a range of premium cigars, each with its own unique flavor profile, crafted by expert artisans.
Luxury Experience: We provide a unique fusion of motivation and luxury, offering our audience a moment of relaxation and reflection.
Problems We Solve:

Lack of motivation: We help individuals find daily inspiration to pursue their goals and dreams.
Need for relaxation: We offer a luxurious and enjoyable way to unwind and reflect.
Limited cigar options: We provide a diverse selection of premium cigars to cater to different tastes.
What We’re Proud Of:
We take immense pride in our ability to inspire and motivate individuals to strive for their best while simultaneously offering a luxury experience through our cigars. Our commitment to excellence, the unique combination of our offerings, and the positive impact we have on people’s lives are sources of great pride.

Key Message:
We want potential clients, followers, and fans to know that WE THA BUSINESS is not just a brand; it’s a source of daily inspiration and a provider of exceptional, handcrafted cigars. We offer a unique blend of motivation and luxury, and we are here to support individuals on their journey towards success and relaxation. Whether you’re seeking inspiration or a premium cigar experience, we are your destination for both.

Thank you for taking the time to get to know us, and we look forward to inspiring and serving you on your path to success and enjoyment.

Can you share a story from your journey that illustrates your resilience?

The turning point in my life came when I faced a staggering loss of 900k on a hip-hop music tour festival. It was a pivotal moment that changed the trajectory of my journey. My business partner, unfortunately, made a significant mistake, and I, too, realized that I had failed to conduct proper due diligence, resulting in a devastating setback.

This loss took a toll on me, leading to a period of mild depression. However, during this challenging phase, I had a mentor who provided invaluable guidance. They consistently reminded me of a fundamental truth: many successful individuals have experienced colossal losses before ultimately achieving great success. The key, they emphasized, was to remain active, stay focused on productive work, and diligently document the lessons learned from the experience.

Following this advice was not easy. It felt like an exceptionally bitter pill to swallow, and at times, it was difficult to summon the motivation to persevere. But, over time, I managed to navigate through the adversity. Looking back, I am profoundly thankful for the wisdom of my mentor and for finding the strength to push forward. This experience, as challenging as it was, has played a crucial role in shaping who I am today and has contributed significantly to my subsequent success.

What’s a lesson you had to unlearn and what’s the backstory?

One important lesson I had to unlearn was the belief that success required working tirelessly and neglecting self-care and personal well-being. The backstory to this realization was a period in my life when I was deeply engrossed in my career, driven by the notion that constant hard work was the only path to success.

I dedicated countless hours to my job, often neglecting my health, personal relationships, and hobbies. While I did achieve a certain level of professional success during this time, I paid a high price in terms of my physical and mental well-being. Burnout, stress, and strained relationships became constant companions.

The turning point came when I reached a breaking point, experiencing severe burnout and physical health issues. It was then that I had to unlearn the belief that neglecting self-care and personal balance was a necessary sacrifice for success. I realized that sustainable success required a more holistic approach.

I started prioritizing self-care, establishing boundaries, and making time for activities that brought me joy and relaxation. I also began to delegate tasks and trust my team more, allowing me to achieve better work-life balance. Surprisingly, as I focused more on self-care, my productivity and creativity improved, and my overall satisfaction with life increased.

The lesson I had to unlearn was that success required sacrificing personal well-being. Instead, I discovered that success is not just about achieving professional goals but also about leading a fulfilling and balanced life. This shift in mindset has since allowed me to enjoy both personal and professional success in a more sustainable and meaningful way.

Contact Info:

• Website: https://www.wethabusiness.com/
• Instagram: https://www.instagram.com/wethabusiness
• Facebook: www.facebook.com/wethabusiness
• Youtube: www.youtube.com/wethabusiness