We recently connected with Robin Overmyer and have shared our conversation below.

Robin , looking forward to hearing all of your stories today. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.

The fashion industry has a very negative impact on the environment. It generates 92 million tons of waste annually. This is because 30% of all clothing created is never sold. I joke that the clothing I get is a “rescue.” In the sense that a dog from the pound is a rescue. This creates another time for that clothing to be worn. I can find new with tags clothing at a great price and pass that savings on to my customer. This is important because clothing is worn 36% fewer times than just fifteen years ago. This new use of the clothing is the truest form of recycling. Of all the clothing that simply goes to the dump, only 13.6% gets recycled.

Robin , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I fell in love with fashion and thrifting through my beloved grandmother. She was a fashionista and barganista. She was able to take a few dollars and make a fabulous look. My grandmother would take me to the thrift store and give me a couple of dollars to explore. This has left a lasting impression on me and is the foundation of my business and desire to sell clothing.

My main business is selling clothing through my website, Cents of Style by Robin Overmyer and on Facebook Lives. This provides me with two outlets to sell to my customer base.

I source most of my clothing through thrifting in the Atlanta area. I lean toward plus size offerings with an emphasis on providing exceptional customer service at a great price. This allows my clients to get great clothing during these challenging economic times.

My customer service is not what you would expect from a business that strives to be economical. I take great pride in my packaging and delivery speed. Nothing leaves my business without thorough inspection, packaging and care. I have had more than one customer say that the experience of opening their box compares to Christmas. Nothing makes me happier.

How’d you build such a strong reputation within your market?

The main things that helped build my reputation is my willingness to help others and my honesty. I am always available to give advice to my peers and I provide honest feedback. When I try new approaches in my business, people take note and often contact me. I see this as a compliment and an opportunity to network with people that deal with the same issues I face. Every new contact must be seen as a new way to grow and learn.

Can you tell us about a time you’ve had to pivot?

December 2020, I decided to make reselling a full-time career. My life and lifestyle had to change dramatically. The first thing that I noticed was that it suddenly felt like a job. I had to concentrate on how quick I could source, list and ship an item. Time was a valuable commodity and capital only came from sales. There were many lessons that had to be learned with; 1) Time management, 2) Profit, 3) Return on Investment and 4) Shipping. There was no longer a boss to blame or to ask for advice. If you think owning your own business will give you more free time, it doesn’t.

Contact Info:

• Website: https://centsofstyle.fashion/
• Instagram: centsofstyle.robino
• Facebook: https://www.facebook.com/CentsofStyle.RobinO
• Other: https://www.facebook.com/groups/207624117495955/?ref=share