We recently connected with Robert Royer and have shared our conversation below.

Robert, thanks for joining us, excited to have you contributing your stories and insights. Let’s jump to the end – what do you want to be remembered for?

I want my legacy to be measured by the real, lasting impact I’ve had on the people and businesses I’ve worked with. My goal has always been to help business owners create stronger, more sustainable operations that support their livelihoods and growth over time. If I’ve helped someone make better decisions, generate new opportunities, or build something that outlasts them, then I’ve done my job.

The same goes for the teams I’ve led. I want to be remembered as someone who created an environment where people were valued, challenged, and supported. Where they felt their work mattered and they had room to grow. At the end of the day, I hope people will say I didn’t just talk about building something meaningful, but rather that I actually did the work, and I brought others along with me.

Robert, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Robert Royer, and I’m the founder and president of Building Brands Marketing, a full-service marketing agency based in South Texas. I come from a long line of attorneys, and while I didn’t follow the traditional legal path, I stayed close to that world by building a career helping law firms, along with medical practices and home service companies, grow through strategic, results-driven marketing. Prior to carving a living out in the agency space a decade ago, I spent most of my career running restaurants.

I didn’t come into this with funding, connections, or a safety net. I built this company from the ground up, starting with nothing more than a laptop, a newborn at home, and a belief that I could deliver better, more honest marketing than what I saw in the industry. The early days were scrappy. I’ve lived through the all-nighters, the client losses, the hiring mistakes, and the growing pains that come with scaling something real. Those experiences shaped who I am as a leader, and they’ve taught me to never take results — or people — for granted. The truth is, our success has been heavily dependent on the people who joined BBM in the early days and shared the same passion I did. We would be here today without some of those pivotal team members.

At Building Brands, our focus is on lead generation and conversion optimization. That includes everything from search engine optimization and paid advertising to branding, content, website design, and CRM automation. We don’t just build campaigns. We diagnose the core of a business, identify what’s working and what isn’t, and then design a growth strategy that actually moves the needle.

What sets us apart is simple. We don’t believe in one-size-fits-all marketing. Every client is different, and we treat them that way. Our team is made up of highly specialized professionals, and everything we do is anchored in real data and strategic thinking. We’re not here to sell trends. We’re here to deliver results that impact real people, such as business owners, employees, and families.

What I’m most proud of isn’t a metric or a revenue goal. It’s knowing that we’ve helped business owners sleep better at night, given team members the chance to grow in their careers, and helped companies push through tough seasons to find stability. My legacy, I hope, will be defined by the people I helped, the teams I have been a part of building, and the livelihoods I played a small part in enhacing.

Can you share a story from your journey that illustrates your resilience?

From my father’s passing away when I was four years old and being raised without a father my entire life, to having a child in my early 20s, adversity is no stranger to me. It’s certainly not been an easy path. There are many parts to this story, it’s too much to include here. However, the bright side of it is that it continues to provide opportunities for me to connect with new people because I meet new people every day who have shared some of the same adversity as me, and that instantly draws a connection for me to those individuals.

What’s worked well for you in terms of a source for new clients?

We just recently started a podcast, which has been the single strongest B2B marketing tactic we have ever executed. I highly recommend those who appeal to a B2B target demographic to consider a podcast in your marketing strategy for new client acquisition, to build prospect trust & consideration, and to improve your craft by learning from successful individuals.

Contact Info:

• Website: https://buildingbrandsmarketing.com/
• Facebook: https://www.facebook.com/BuildingBrandsMarketing
• Linkedin: https://www.linkedin.com/company/building-brands-marketing/
• Youtube: https://www.youtube.com/@buildingbrandsmarketing5067

Image Credits

Danny Vivian Photography, Alex Shu