We’re excited to introduce you to the always interesting and insightful Robby Fields. We hope you’ll enjoy our conversation with Robby below.

Robby, thanks for taking the time to share your stories with us today So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?

The story behind scaling up glasses + fields group is far from an overnight success—it’s a testament to years of persistence, hard work, and figuring out our place in a competitive market. When I first started my career, I didn’t have any connections, so I relied on good old-fashioned grit. For two years, I cold-called every single day. It wasn’t glamorous, but it taught me discipline and resilience, and I slowly began to build a network and a client base.

The real turning point came when my partner, Lauren, and I discovered our niche: Tenants in Common (TIC). At the time, TICs were relatively under the radar in Los Angeles, and we realized there was a huge opportunity to help people access updated, stylish homes at a more affordable price point. We immersed ourselves in this space—learning everything we could about the process, building relationships with developers and lenders, and educating buyers about fractional loans and the benefits of TIC ownership.

Once we leaned into this niche, things started to take off. Specializing in TICs gave us a focus and a competitive edge that really set us apart. Our expertise allowed us to connect with like-minded buyers and developers, creating opportunities that weren’t available in traditional markets. We also doubled down on using technology to streamline processes and reach new audiences, like leveraging social media and exclusive off-market listings to give our clients an edge.

Scaling up wasn’t without its challenges. There were moments when deals fell through or market conditions shifted, but we stayed committed to our mission of putting clients first and making the buying or selling process as smooth and enjoyable as possible. It’s been an incredible journey, and looking back, I’m so proud of the foundation we built through those early years of hard work. That persistence and focus on a unique niche have been the driving forces behind our growth.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Hey everyone, I’m Robby Fields, a Realtor and co-founder of glasses + fields group. My journey into real estate started when I moved to Los Angeles at 21, determined to build a life from scratch. By 22, I’d launched my career, but without any connections in a city as vast as LA, it was a steep climb. I spent two years cold-calling daily, meeting people, and laying the groundwork for what would become a thriving business. That persistence and willingness to step out of my comfort zone built the foundation I stand on today.

At glasses + fields group, my partner, Lauren Glasses, and I specialize in helping people navigate the often complex world of real estate, from first-time homebuyers to seasoned investors. What truly sets us apart is our expertise in Tenants in Common (TIC). We are the TIC pioneers of Los Angeles, helping developers transform their properties into TICs and guiding buyers through the unique aspects of these transactions. TIC ownership gives buyers access to stylish, modern homes that are 15-20% more affordable than comparable condos, but it requires fractional loans and an understanding of shared ownership. We’ve built the relationships and expertise to make this process as seamless as possible for our clients.

Our mission is simple: to put our clients first in everything we do. Real estate isn’t just about buying or selling a property—it’s about helping people achieve one of the biggest financial and emotional milestones of their lives. We take that responsibility seriously, always prioritizing their protection and satisfaction throughout the transaction. Our clients know they are in trustworthy hands, and we work tirelessly to ensure they get exactly what they want.

Beyond our niche in TICs, we provide a full range of real estate services. From helping buyers access exclusive off-market listings to giving sellers a competitive edge, we combine industry knowledge with cutting-edge technology to deliver results. We’ve also cultivated partnerships with trusted vendors, lenders, and escrow officers to provide a white-glove experience from start to finish.

What I’m most proud of is the brand Lauren and I have built together. Not only are we business partners, but we’re also best friends, and that bond infuses our work with a level of trust and balance that’s rare. Together, we’ve created a business that’s not just about transactions but about long-lasting relationships.

For anyone considering working with us, I want you to know that we genuinely care about your goals and your experience. Whether you’re buying your first home, selling a cherished property, or exploring unique opportunities like TIC ownership, we’re here to make the process smooth, enjoyable, and successful. You’re not just another client to us—you’re why we do what we do.

We’d love to hear about how you met your business partner.

Lauren and I met during a time when the world was slowly finding its footing again—restaurants were just starting to open back up during covid. A mutual friend, who also happened to be a client of mine, introduced us, and from the very first conversation, we just clicked. Neither of us knew it at the time, but we were both separately looking for a partner to grow alongside in our real estate careers.

Over the next year, we became closer as friends, bonding over shared stories from our separate deals and grabbing dinner whenever our schedules aligned. It was refreshing to connect with someone who shared not only similar values but also a strikingly similar approach to how we worked. We built a strong friendship before ever doing a deal together, which laid the groundwork for the incredible partnership we have today.

Our first deal as partners felt seamless—working with Lauren was like working with a mirror image of myself. It quickly became clear that we complemented each other perfectly, both personally and professionally. From that moment on, there was no looking back.

Now, almost three years into our partnership, I couldn’t be more excited about what we’ve built together with glasses + fields group and what the future holds. Lauren isn’t just my business partner—she’s also one of my best friends, and that dynamic makes our work even more rewarding. It’s rare to find someone you trust so completely and who challenges you to be your best self, and I feel so lucky to have that in Lauren.

What do you think helped you build your reputation within your market?

Building a strong reputation in a competitive market like Los Angeles takes consistent effort, authenticity, and a clear commitment to putting clients first. For me, one of the biggest contributors has been a relentless focus on relationships. From the start of my career, I’ve made it a priority to connect with people in a genuine way—whether it’s by listening to their needs, educating them on the market, or advocating for them during negotiations.

Another key factor is specialization. My partner Lauren and I have become known as the TIC (tenants in common) pioneers of LA, helping developers turn their properties into TICs and guiding buyers through what can be a complex process. By becoming experts in this niche, we’ve built trust and credibility within a unique segment of the market, setting ourselves apart from other realtors.

Transparency has also been instrumental. I believe that trust is earned, and my clients know they can count on me to always keep their best interests at the forefront. Whether I’m walking them through the pros and cons of a deal, explaining the finer details of a TIC loan, or strategizing on how to secure their dream home, I’m committed to ensuring they feel informed, supported, and empowered every step of the way.

Consistency in delivering results has solidified my reputation even further. By leveraging technology, access to exclusive off-market properties, and a stellar network of vendors and lenders, I’ve been able to give clients a seamless experience while helping them achieve their real estate goals.

Lastly, word of mouth has been invaluable. The relationships I’ve built don’t end at the closing table—clients feel so taken care of that they’re happy to refer me to friends and family, which has helped my business grow exponentially. Ultimately, my reputation is a reflection of my passion for what I do and my dedication to exceeding expectations.

Contact Info:

• Website: https://glassesfields.com/
• Instagram: https://www.instagram.com/robbyfieldsla/
• Facebook: https://www.facebook.com/glassesfields
• Linkedin: https://www.linkedin.com/in/robbyfields/