We’re excited to introduce you to the always interesting and insightful Robbie Verna. We hope you’ll enjoy our conversation with Robbie below.
Robbie , thanks for joining us, excited to have you contributing your stories and insights. Let’s start big picture – what are some of biggest trends you are seeing in your industry?
But it’s not just about the gadgets and glamour. These tech tools give event planners the power of data as well. They can track attendance, measure session popularity, and even gauge how happy guests are. This data is a goldmine in helping them fine-tune future events for maximum impact.
Additionally we’re seeing a rise in digital event sponsorships. Event sponsors are becoming less interested in a logo on a banner or a placement on the back of a t-shirt. They’re looking for impactful opportunities that can show a measurable ROI. With that said, digital ads, geofencing, and clickable notifications are gaining popularity.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Of course! My name is Robbie Verna, and I’m the co-founder of the Let’s Rallie app. I’m all about bringing joy to the world through events and getting creative with marketing strategies. With my background in marketing and entrepreneurship, I’ve made it my mission to help small teams level up their game.
Let’s Rallie isn’t just your average event app – it’s your ultimate sidekick for all things event-related. We’re here to make event owners lives easier by giving them the tools to create interactive experiences that’ll have attendees buzzing with excitement.
How’d you meet your business partner?
My co-founder happens to be my mom! So our relationship goes way back. She owns a marketing company of her own and I’ve always been admired by her work and the impact she makes each and every day. When I came to her with the idea of Let’s Rallie, she was thrilled to work with me and since then, we have been closer than ever. What sets my mom apart is not only her relentless expertise, but also her genuine passion for making a difference.
How about pivoting – can you share the story of a time you’ve had to pivot?
So, when we first started Let’s Rallie, we were a spontaneous guide to finding nearby things to do. It was all about connecting the community with local businesses and giving business owners a different way to connect with their customers.
But then, something clicked as we began to attend countless events for promotional reasons. We realized event organizers were having a tough time keeping everyone in the loop and staying connected with their attendees. So, we decided to give the app a little makeover, focusing more on events. And guess what? The demand was much higher in the event space!
That lightbulb moment changed everything. Our true calling was in helping event teams create these epic experiences that kept costs low and engagement high.
Now, we’re focused on giving event organizers the tools they need to whip up interactive experiences that leave attendees excited and satisfied. And we’re just getting started. We understand that we need to embrace change and make the most out of every opportunity!
Contact Info:
- Website: letsrallie.com
- Instagram: https://instagram.com/letsrallie
- Facebook: https://www.facebook.com/Rallie-107660231464722
- Linkedin: https://www.linkedin.com/company/letsrallie