We caught up with the brilliant and insightful Riyana McDowell a few weeks ago and have shared our conversation below.

Alright, Riyana thanks for taking the time to share your stories and insights with us today. When did you first know you wanted to pursue a creative/artistic path professionally?

I started doing my own hair because I was tender-headed and honestly just tired of my mom doing it — she would pull too tight! 😂 What started out as me trying to avoid the pain turned into something more. I started doing my friends’ hair, and through word of mouth, I ended up with clients while I was still in high school.

At the time, it was nothing serious. It was a side hustle, a way to make money for the weekends and have my own independence. I kept doing hair into adulthood, especially after I had my first child — it was always something I could fall back on when I needed extra income. But the truth is, I didn’t have a passion for it back then. I was doing hair, but I wasn’t in love with it.

Everything changed the day I came across a stitch braiding class online. I had never seen that technique before, and it completely blew me away. I was instantly intrigued and knew I had to learn it. I didn’t have the money, so I reached out to my family and close friends, and they came together to help me cover the cost. I’ll always be grateful for that. Right before I purchased the ticket, by the grace of God, the class price dropped to just $75. I refunded everyone and paid for it myself. After the class, I rushed home and practiced on anybody and everybody I could find.

That’s when I found my passion. I fell in love with braiding in a way I never had before.

Even with that newfound love, life still had its detours. I felt like I needed a “real” job and went to school for medical billing and coding. I graduated, got an internship, and at one point I was juggling three roles — working at DHL, raising a one-year-old, and doing hair on the side. My internship promised me a position, so I quit my job, trusting it would all work out. A month passed, and I heard nothing. I eventually found out the company had been bought out, and they weren’t hiring anymore. Just like that, I was jobless. The only thing I had left to lean on was doing hair.

At that time, I was living with my grandmother in her apartment — rest in peace to my girl. 🕊️ That space meant everything to me. It was where I found my footing again, right before I became a full-time stylist. Full circle, because it was also where I first started braiding — in that same living room, years ago. She believed in me before I even knew where this could go, and I carry that love and belief with me every single day.

But this time, it wasn’t just survival — it was a calling. I realized I loved braiding. It became my art form, my creative outlet. I could express myself through it. It wasn’t just about making people look good, it was about creating beauty through my hands.

That’s when I made the decision to go full-time. My first year, I took on all kinds of clients. By year two, I decided to specialize in braiding only — and that decision changed everything.

Now in 2025, I’m approaching seven years in business full-time. I’m filled with so much gratitude. I’ve had the honor of working with celebrities and landing major brand deals — but one of my proudest moments was being invited to speak for Aunt Jackie’s as an expert braider. I had never spoken at an event before, and I honestly couldn’t believe they chose me. I was so honored I offered to do it for free — but they took care of your girl and gave me a hefty bag 😭🫶. Huge thank you to their team!

Of course, there have been times I wanted to give up — life gets hard, and your mindset can be your biggest battle. But my daughter always kept me going. I had a point to prove to her. I wanted her to see that no matter where you come from, you can create a life you’re proud of.

Doing hair changed my mindset and my entire life. Coming from where I come from, you don’t see people chase dreams or turn side hustles into careers. But I’m living proof that you can — and that you should.

My advice to anyone starting out? Don’t be afraid of the unknown. If you love it and you’re passionate about it, lean into that. Don’t do it for the money — do it because you love it. That love is what will carry you through the hard seasons and make the wins feel even sweeter.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

As I reflect on my journey, I realize how much I’ve grown both as a stylist and as a person. Each client has taught me something valuable, whether it’s about technique or the importance of connecting with people. The challenges I faced, especially during my transition to full-time, were daunting. There were moments of doubt when I questioned if I made the right choice. However, every setback made me more resilient and focused.

My passion for braiding has truly been my guiding light. It’s not just a job; it’s a form of self-expression and creativity. I’ve learned that when you love what you do, it transforms the way you approach your work. Looking ahead, I aspire to continue growing my brand and perhaps even mentor others who are starting their journeys in this industry.

To anyone out there thinking about pursuing their passion, I encourage you to take that leap. Embrace the challenges, and remember that your love for what you do will carry you through the tough times.

What do you find most rewarding about being a creative?

Throughout my journey, resilience has been a central theme. I started doing my own hair as a way to avoid the pain of being tender-headed, which taught me early on to take control of my circumstances. That determination only grew when I faced significant challenges, like losing my job after trusting the promise of an internship. Instead of succumbing to fear, I leaned into my hair business, which became my lifeline.

Balancing work at DHL, being a new mother, and managing my hair clients was no easy feat. There were days I felt overwhelmed, but I pushed through, knowing that my daughter was watching. I wanted her to see that hard work and perseverance could lead to success, no matter the odds.

The turning point came when I discovered my passion for braiding. Investing in that online class was a leap of faith, but it reignited my love for hair and gave me the confidence to pursue this career full-time. Since then, I’ve faced ups and downs, but each obstacle has only strengthened my resolve.

Now, as I reflect on my journey, I’m proud of the resilience I’ve shown. From working with celebrities to speaking at events, my story is a testament to the power of perseverance and the belief that, with passion and hard work, you can overcome any challenges

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding aspect of being an artist is the ability to create beauty and boost confidence in others. When clients leave my chair feeling empowered and radiant, it reaffirms my purpose. Each braid or hairstyle is not just a service; it’s an expression of creativity and individuality.

I also value the connections I build with my clients. These relationships often grow into a supportive community, where we uplift one another. It’s fulfilling to know my work can inspire others to embrace their own beauty.

Additionally, my journey has taught me resilience and adaptability. Celebrating milestones, like working with well-known brands or speaking at events, reminds me of the impact I can have in this industry. Ultimately, being an artist allows me to leave a lasting legacy, inspiring future generations to pursue their passions.

Contact Info:

• Instagram: Touchedbyriy

Image Credits

Models: @miylifestyle
@theshanellestone @lelliessantiago
Photographer: @dreamsovereverything_
Hair: @touchedbyriy
Wardrobe stylist: @zaakiyaahh
Set design : @the_kayecamille
Creative direction : TouchedByRiy