We were lucky to catch up with Rikki Garbez recently and have shared our conversation below.
Rikki, thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
After three years as an entrepreneur in direct sales, I began exploring ideas for something more expansive. My transition into social media advertising and sales was a pivotal shift from the corporate career path I once envisioned. Direct sales became a lifeline during a challenging time, including a cancer diagnosis, proving that the stability I had once sought was fleeting when faced with such personal trials. The ability to leverage my own efforts and time to generate uncapped income from anywhere became even more significant as I became a mother.
Like many entrepreneurs, I experienced both triumphant highs and challenging lows. There were moments when I questioned leaving the security of a 9-to-5 job, where at least a steady paycheck was guaranteed. Entrepreneurship is a journey of self-development, requiring constant adaptation to market changes, avoiding spammy sales tactics, mastering social media trends, and balancing work with personal life. Despite the setbacks, the freedom and potential for high earnings were incredibly rewarding, and I relished the control I had over my own success.
By the end of those three years, I found myself torn. My ambitions had outgrown the direct sales industry, yet returning to a traditional job felt like abandoning the potential I knew was possible for my family. I struggled to envision a new path that offered the income I desired without reverting to a conventional job. My skill set seemed tied to a specific niche, and after exploring various trending social selling options, I finally discovered Master Resell Rights.
The concept of reselling courses on automation and marketing for 100% profit intrigued me. It provided the freedom to operate independently, work at my own pace, and maximize profit margins. I dove into the course, applied the skills, and started reselling with significant success. This led me to realize that my newfound expertise in marketing, automation, and funnel design could be leveraged to serve other businesses.
I began small, conducting market research to set competitive rates for services like building landing pages, managing email campaigns, and designing business assets. I expanded my offerings to include one-off services that could significantly enhance business results. I even took additional courses to master ad boosting on Facebook and data analysis, refining my ability to deliver high-impact results swiftly.
My initial efforts were focused on offering these services to my network. Through Zoom presentations and small projects, I built a portfolio and demonstrated the effectiveness of my strategies. Business owners were impressed by the results and appreciated the speed at which I delivered them. This led to the creation of Social Revenue Society.
Starting Social Revenue Society allowed me to package my skills into a comprehensive service offering. I developed a monthly concierge service, providing ongoing marketing support and strategic management for a set price. Clients quickly saw the value in having consistent access to my expertise and chose to engage with me on a recurring basis. This model streamlined their marketing efforts and showcased the benefits of my services, leading to happy clients and referrals.
Social Revenue Society is still growing, but it has quickly evolved into a flourishing business. I am on the path of hiring my first assistant and on track to scale the company to a small corporation sometime next year. I am acquiring new clients weekly, all through social media and referrals! I control every aspect of my work, from pricing to processes, proving that you can build a successful business from scratch without incurring significant debt. I encourage aspiring entrepreneurs to find a problem to solve and equip themselves with the necessary skills. In the realm of social media, countless resources are available to help you learn and succeed, often with minimal financial investment.
Building a business may not happen overnight, but with dedication and strategic investment in your skills, it is entirely achievable. I am proud and fulfilled by the work I do, and the freedom to operate on my own terms makes every challenge worthwhile. I wouldn’t trade this autonomy and satisfaction for anything, and I am grateful every day for the opportunity to shape my own success.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My journey into entrepreneurship began after years of leading top-tier direct sales teams. Driven by the need to overcome financial challenges from health struggles, I discovered the power of leveraging my time and effort for uncapped income. This experience not only demonstrated the potential of controlling my own earnings but also ignited a passion for helping others achieve similar success.
As my sales career progressed, burnout led me to explore new avenues where I could apply my skills and drive. I embarked on a journey to build Social Revenue Society, carefully curating a suite of services through rigorous learning—courses, tutorials, and hands-on practice. This dedication evolved into a comprehensive range of offerings, including my signature monthly luxury marketing concierge service.
At Social Revenue Society, I specialize in transforming marketing strategies into high-end, streamlined experiences. My approach involves leveraging automation and optimization to maximize ROI, boost sales, generate leads, and enhance client acquisition. What truly sets me apart is my ability to immerse myself in each client’s business. I adapt my techniques to fit any market or scale, treating each project with the same care and passion as if it were my own.
My commitment is to ensure that every client’s vision is realized and their business reaches its full potential. My success is intrinsically linked to my clients’ success, and this alignment provides them with the confidence that their business is in capable hands. At Social Revenue Society, I’m dedicated to driving excellence and supporting my clients every step of the way, transforming their aspirations into tangible achievements.
We’d love to hear a story of resilience from your journey.
My entire journey as an entrepreneur has been shaped by a profound sense of resilience and adaptability. I faced a significant turning point when health issues severely impacted my finances. This period of adversity forced me to confront the fragility of conventional stability and discover the power of harnessing my own efforts to create limitless income potential.
Managing chronic illness while navigating the natural ups and downs of business required immense grit. Despite the challenges, I was determined to pivot and evolve. When burnout from direct sales set in, I channeled my energy into learning and growing, exploring new avenues to apply my skills and overcome obstacles. I embraced every opportunity to gain knowledge—whether through courses, tutorials, or hands-on experiences—transforming these efforts into a versatile and dynamic approach to entrepreneurship.
Each pivot in my career was not just a strategic decision but a testament to my perseverance. The relentless pursuit of solutions, despite the physical and emotional toll, demonstrated my commitment to overcoming setbacks and achieving success. My ability to adapt and thrive in the face of these challenges reflects a deep-seated resilience that has been crucial in my entrepreneurial journey.
These experiences have forged a unique strength in me: the capability to stay focused and driven even when faced with significant obstacles. This resilience has become the foundation of my work ethic, enabling me to support others with the same determination and passion that I have applied to my own path. My story is in of itself one of overcoming adversity and continuous growth, proving that with tenacity and adaptability, you can navigate and excel in the face of even the toughest challenges.
We’d love to hear about how you keep in touch with clients.
I view each project as a partnership, taking my client’s vision and transforming it into reality with strategies designed to boost their profitability and business growth. My clients quickly see that I approach their projects with the same dedication and care as I would my own.
Open communication and prompt response times are crucial elements that my clients value. I establish clear boundaries from the outset regarding availability and the number of calls or meetings, while providing continuous support via email or text with a 24-hour response window. This approach builds trust and ensures that clients are involved throughout the process.
Consistency and reliability are the cornerstones of my client relationships. I adhere to realistic timelines and follow the principle of “under-promise, over-deliver,” ensuring that the quality of my work consistently meets or exceeds expectations. Clients appreciate the assurance of knowing what to expect in terms of results and timelines, allowing them to focus on their core business without worrying about project details.
This reliability not only fosters strong, ongoing relationships but also leads to repeat business and referrals. Clients are confident in my ability to deliver, which is why many choose to continue with my monthly service program and recommend my services to others.
Contact Info:
- Website: https://www.socialrevenuesociety.com
- Instagram: @socialrevenuesociety , @itsrikkinic
- Facebook: Rikki Garbez
Image Credits
Rikki Garbez, Social Revenue Society