We caught up with the brilliant and insightful Richard Lack a few weeks ago and have shared our conversation below.

Alright, Richard thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

I started as a different brand before Wreath & Anchor, but if I wouldn’t have followed that venture I wouldn’t have had come up with this brand. Here’s how it happened, I designed a shirt featuring a logo with a wreath and an anchor. The intentional tilt of the wreath symbolized liberation, conveying the brand’s mission to unleash positive change in the world. A decade later, as I sifted through old files on my laptop, the words “Wreath” and “Anchor” gained a new significance. I pictured someone wearing a wreath during a ceremony, signifying victory. To me, the wreath represents the mind envisioning greatness. On the other hand, the anchor embodies the actions necessary to sustain that greatness once achieved. This realization became the catalyst for the creation of Wreath & Anchor.

The mission involves reaching your desired position and sustaining it. Wreath & Anchor, in essence, embodies this long-term goal. However, achieving it involves a dynamic balance. My experience founding this brand includes juggling an unpredictable work schedule, taking on various gigs for extra income. Despite the challenges, I embrace them, serving as a constant reminder that perseverance is key. The chosen motto, “Batten Down the Hatches,” symbolizes the need to stay prepared, keep the ship ready, and weather the inevitable storms on the journey to success.

Richard, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Can you open up about how you funded your business?

I initiated my venture by using the profits from my bar-backing and catering jobs to maintain and expand the company. The initial startup expenses amounted to approximately $300, covering state filings and resale certification. As the business progressed, I encountered the need for inventory to participate in local events. To meet this demand, I took on multiple roles, such as driving for Uber Eats, bar backing, and occasionally doing handyman work. These diverse income streams allowed me to fund and grow my business.

How did you build your audience on social media?

I started from a couple of friends and then grew it organic from there no ads, no bots, none of that, all real people, patience and networking. I think coming up with short form videos has been a success but more importantly the pictures we post on the Instagram Page really help showcase the brand.

Contact Info:

• Website: www.WreathandAnchor.com
• Instagram: https://instagram.com/wreathandanchor

Image Credits
Main Group Photograph was done by @alyimages on Instagram