We recently connected with Richard Anderson and have shared our conversation below.

Hi Richard, thanks for joining us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

One of the biggest trends I’ve noticed in content creation, especially in the food and lifestyle space, is how short-form videos are taking over. TikTok, Instagram Reels, and YouTube Shorts have changed the game. People want content that’s quick, entertaining, and straight to the point.

I realized this when I posted a simple food review that wasn’t even my most polished video, but the engagement went crazy. It wasn’t about high production value. It was about being real, relatable, and grabbing attention fast. That’s when it clicked. People connect more with personality than perfection.

This trend has its ups and downs. On one hand, it’s never been easier to grow without fancy equipment or hours of editing. On the other, it’s easy to get caught up chasing trends instead of focusing on what actually makes your content unique.

Another big shift is how AI tools are making content creation faster and easier. From auto-captions to trend analysis, they help creators work smarter, but there’s a fine line. Relying too much on automation can take away the human touch that makes content feel real.

At the end of the day, it’s all about balance. Trends come and go, but staying true to your voice while using the tools available is what actually builds a lasting audience.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a content creator, foodie, and UGC creator who’s all about making recipes, cocktails, and coffee while also checking out trending spots, products, and restaurants. I also record random drone footage just because I like it, and at some point, I want to add more lifestyle content like fitness, but I haven’t gotten there yet.

I got into content creation because I’ve always liked trying new food, and I noticed more people doing the same. So I figured, why not? I enjoy sharing recipes, testing out trending ones with my own twist, and making content that people can actually relate to. And when brands or restaurants reach out because they like my work, that’s always a cool feeling.

Lately, I’ve been more into cooking at home, making cocktails, and coming up with different coffee creations. I still check out restaurants when I get invited or when I want to try something new, but with work and life balance, it’s not as easy. Plus, when restaurants invite you, it’s usually just a comped meal or select menu items, which is great, but I like having full creative control. Making content at home lets me do that while also spending time with my family.

What makes my content stand out is that it’s real. I keep it lighthearted, sometimes throw in some humor, and just say things how they are. My editing, my style, it all reflects my personality. Even with just over 1,100 followers, brands and restaurants still notice my content, and some even follow me back. That means a lot because it shows that what I’m doing actually stands out, and that’s what matters.

At the end of the day, I want people to take away this: try new food, be creative, and do what you actually enjoy. Just make the content, and over time, you’ll get comfortable in your own lane. And the funny thing? Your biggest supporters are usually people you don’t even know yet.

Any insights you can share with us about how you built up your social media presence?

Growing on social media has been all about trial, error, and staying consistent. I didn’t start with a massive audience, but I focused on making content I actually enjoyed. Food, coffee, cocktails, and some random drone shots. I didn’t box myself into one thing. I just let my content evolve. Some posts took off, some didn’t, but I kept showing up and engaging.

If you’re just starting out, don’t stress over numbers. Post content you’d actually want to watch, stay consistent, and interact with the people who support you. The algorithm will always change, but real, relatable content will always connect. And if a post flops, repost it. Chances are, most people didn’t see it the first time.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding part of being a content creator is seeing how something I enjoy making can connect with other people. Whether it’s a food recommendation, a coffee recipe, or just a relatable moment, knowing that someone tried something because of my content or felt inspired to create their own is a great feeling. I also love the creative freedom. Being able to experiment with different styles, test out ideas, and just make content that feels authentic to me makes it all worth it. And of course, when brands or restaurants reach out because they genuinely like my work, it’s a reminder that staying true to my style is paying off.

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