We’re excited to introduce you to the always interesting and insightful Ricardo Puentes. We hope you’ll enjoy our conversation with Ricardo below.

Ricardo, appreciate you joining us today. What’s been the most meaningful project you’ve worked on?

I’ve had the privilege of working on incredible creative projects around the world, but one of the most meaningful one has been right here at home—at the Santa Monica Art Museum.

Bringing A Day with David Bowie to life, featuring the photography of Christine de Grancy, has been an incredible experience. The images capture by moments throughout Bowie’s visit to the Gugging psychiatric hospital in 1994—and they speak volumes about empathy, creativity, and human connection. Christine’s photography capture really intriguing moments of thoughtfulness and life.

Helping this exhibit make its U.S. debut felt deeply personal. It reminded me why I do this work: to create spaces where art touches the soul. To do that in my own community, with a team I love, has made this project the one I’m most proud of.

Ricardo, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a creative director and experience designer with a deep love for storytelling, art, and immersive environments. I’ve had the opportunity to work across a wide range of creative industries—from theme parks and live events to museum exhibitions and large-scale installations. But at the heart of everything I do is the desire to create meaningful, memorable experiences that connect people to something bigger—emotionally, culturally, or even just joyfully.

I’m currently the General Manager and Creative Director at the Santa Monica Art Museum, where I’ve helped transform the space into a hub for immersive storytelling and impactful exhibitions. My work combines curatorial strategy, artistic vision, and operational execution—bringing exhibitions to life from concept to opening night.

In terms of what I provide: I design and produce creative experiences—everything from art shows and photo exhibits to themed activations, immersive rooms, and interactive installations. I also consult on creative direction and event production, helping artists and institutions elevate their work and engage audiences in fresh, compelling ways.

What sets me apart is the balance I bring: artistic vision, hands-on experience, and operational strategy. I’ve worked at places like Disneyland, Universal Studios, and Two Bit Circus, so I understand both spectacle and logistics. I don’t just design ideas—I build them, test them, and make sure they land.

I’m most proud of the community I’m helping build at the Santa Monica Art Museum. We’ve produced exhibitions that celebrate everything from legendary artists like David Bowie to local heroes like our first responders. I’m proud that our museum doesn’t just showcase art—it tells stories that matter.

If there’s one thing I’d want potential clients or collaborators to know, it’s that I’m passionate about creative work that makes people feel something. Whether it’s awe, nostalgia, joy, or reflection—I believe great design can move people. And that’s the kind of work I live for.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding part of being a creative is seeing people experience the work—watching their reactions, hearing their thoughts, or just feeling the energy shift when something resonates. Whether it’s awe, laughter, nostalgia, or even a little fear, those real-time responses are everything.

There’s something powerful about creating a space or moment that pulls someone out of their day and into a feeling. That connection—when art, environment, and emotion all line up—is why I do what I do. It reminds me that creativity isn’t just about making things—it’s about making people feel something.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

I think building a thriving creative ecosystem starts with support—and that can be as simple as sharing each other’s work. Tag an artist whose work moved you. Share an exhibit that inspired you. Use social media as a tool for connection and amplification, not just promotion.

But beyond digital support, we need to remember that not every creative project is backed by big grants or major institutions. Many incredible experiences are built independently—through private collections, self-funded efforts, or small teams doing a lot with very little. Those projects matter just as much.

So yes, share the work—but also show up. Buy a ticket. Bring a friend. Support creativity with your presence, your voice, and when you can, your dollars. That’s how we make space for more art, more risk-taking, and more meaningful moments.

Contact Info:

• Website: https://Santamonicaartmuseum.com
• Instagram: Ricardobydesign