We’re excited to introduce you to the always interesting and insightful Ricardo Guerrero. We hope you’ll enjoy our conversation with Ricardo below.

Hi Ricardo, thanks for joining us today. How did you come up with the idea for your business?

Glowaholic Beauty came up at the right time. I’ve always had a passion for beauty and make up. In 2020 when Covid was in full effect, a lof of the advertising productions were not using make up artist and they were requesting models to come in “make-up ready”. As you can imagine telling this to a male model they are like “I don’t have any make up” so that’s how the idea of starting my own beauty brand came up. We launched Glowaholic Beauty with the “Male Model Kit” which consists of a BB Cream, Brow Gel and a Lip Balm. As we grew. we then added a full range of products from: skin care, lipsticks, to eye shadow pallets.

Ricardo, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve worked in many difference spaces: from retail sales, to visual merchandising to talent agent and now CEO & Founder of three companies- Glowaholic Beauty, Pretty Model Management & Fane Jewelry.

It’s definitely never easy to get to where you want. I have worked very hard for the past 10years to get to the position I am today. It takes a lot of dedication, discipline, passion, and of course taking risks.

How’d you build such a strong reputation within your market?

I think the work I’ve done within the modeling industry has helped me built my reputation. As I mentioned before, aside from Glowaholic Beauty, I’m also the owner at Pretty Model Management. I have been working as a talent manager for the past 11 years but it wasn’t until 2021 that I decided to take the big step and open my own agency in partnership with one of LA best women agents.
I’ve started many models and some of them with worldwide careers so that has given me lots of recognition around the world.

Where do you think you get most of your clients from?

Definitely word of mouth. Offering the best service and products will lead to new customers.

Contact Info:

• Website: www.glowaholicbeauty.com
• Instagram: www.instagram.com/ricardogt90