We’re excited to introduce you to the always interesting and insightful Rhyan Lawrence . We hope you’ll enjoy our conversation with Rhyan below.
Hi Rhyan , thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
The beauty industry teaches everyone “look great on the outside, feel good on the insided”.
That’s where Real Divyne is working to change the industry standard on beauty. We want to spread the message that isn’t only focused on the exterior.
We feel our best and beautiful selves when we radiate our inner beauty out. No matter what has happened to you in the past. Or your shape, color, and size; you are worth loving and succeeding! And that is what Real Divyne is all about. SELF LOVE and inner radiance.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Hi my name is Rhyan Lawrence and I am the founder of Real Divyne! Unfortunately as some of you can probably relate, I was bullied in grade school growing up. This definitely made it difficult for me to love and accept myself for who I am. Since I felt unworthy of my own love, I had a hard road of trying to love, please, and make other people happy while I wasn’t. (But how can you love someone else if you don’t love your self, right?) However, God and my Mom knew I had a much better future upon me.
When I finally began working on myself by isolating myself from social media, speaking to less people, and focusing on my dreams; I realized that there is nothing I can’t do! Because I found that I am worth loving, spending time with, and getting to know me. (Even if I am the only one doing it.) Believe it or not… SO ARE YOU!
This is when I knew I wanted to create a beauty line for myself to share with the world. One that would promote you to love and embrace yourself for who your are in and out! No matter what has happened to you in the past, or your shape, color, and size; you are worth loving and succeeding! <3 And that is what Real Divyne is all about. SELF LOVE.
We’d really appreciate if you could talk to us about how you figured out the manufacturing process.
Everything at Real Divyne is hand made. I make the lipgloss colors, textures, and labels myself. I love homemade things it gives me more passion in what I do. A huge thing I have learned when creating products and making formulas is to write everything down as you go. There’s a lot going on when you’re mixing ingredients and testing formulas out. So when you finally find the right product you love, you will have it all written down already not having to guess what it is.
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
Yes this is such a great question! Please read “The Purple Cow” this book teaches you about creating a brand tang is different. You don’t want to spend time creating a brand that is like everyone else’s because you won’t be recognized. However, if your brand is a “purple cow” among black and white cows, people will have no other choice but to stare and be intrigued.
Contact Info:
- Website: https://realdivyne.com/
- Instagram: https://instagram.com/real.divyne?igshid=YmMyMTA2M2Y=
- Facebook: https://www.facebook.com/groups/1043175519884042/?ref=share
- Youtube: https://youtube.com/channel/UCpq-7pQoCvt9Nvn3KVoKi1g
- Other: https://www.tiktok.com/t/ZTd7BPn2K/
Image Credits
Alia Harris took the photos. She is an amazing photographer.