We recently connected with Reyna Sandoval and have shared our conversation below.
Reyna, thanks for taking the time to share your stories with us today Can you talk to us about a risk you’ve taken – walk us through the story?
Starting Sauvvy was a huge risk. I let all of the negative reasons why it wouldn’t work get the best of me but once I let that goI was able to move forward with my dream. This was the third attempt at building a boutique and I was honestly terrified that it wouldn’t work and no one would take me seriously. I was in a rough season of my life and I just figured it was all or nothing. I knew that if I didn’t start Sauvvy now, it probably wouldn’t ever happen. It was me vs, me and I decided to put my head down and get work. The process started with one task a day, that eventually turned into long to-do lists, that turned into me finally launching my boutique May 1st. 2021! Day by day my dream has been coming true. Sauvvy has been a test of my own strength and determination. This has not been am easy ride but its been so worth it. I now feel like anything is possible, if I put my mind to it.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
The idea of Sauvvy came to life in the summer of 2020 when I had a deep desire to rekindle my lifelong love affair with the world of fashion. I’d been craving creativity, and fashion has always been an art to me, so I faced my fears about starting a boutique for the third time. Equally terrified and thrilled, I finally decided to just go for it.
My love for fashion began at an early age. One of my earliest memories is insiting on only wearing dresses, and they had to twirl when I spun around. In high school, when I insisted on wearing a new dress to school every day, my dad (bless his heart) would take me to the mall on a weekly basis. After graduation, I studied fashion business and merchandising at Fashion Careers College in San Diego and dreamed of becoming a fashion forecaster or a buyer that would travel the world hunting down the latest fashion trends. With diploma in hand, I worked various jobs in fashion, but had a vision of something greater that gave me an outlet to express my style – that is how Sauvvy came into fruition.
Built by me from the ground up, I’ve put my heart and soul into every detail of this shop, and every aspect has been placed with intention. My goal for Sauvvy is to create a shop for women like me, women that are relentless at chasing their dreams by any means necessary and do so in the most fabulous outfits. Not only do I want to share my love for clothes, but also tell a raw romance story about my heart, passions and the life I’m chasing. My inspiration has come from countless hours I’ve spent indulging in my favorite things: wine, travel, shopping, and love songs. This shop represents my past, my present, and my future, with the fashion and music – sharing a part of my sensitivity and soul. I wanted to make Sauvvy so personal and unique, so I sourced each piece with careful consideration, in hopes that you’ll wear them on your wild adventures, special celebrations, and memorable life moments.
Sauvvy is for the global trendsetters who keep it simple, are effortlessly cool, and forever hopeless romantics. We make it easy to find dreamy staple pieces with that pop of style & grace. As we continue to grow, I’m committed to always evolve but maintain this timeless concept.
Have you ever had to pivot?
For over 10 years I worked as a bottle service waitress and as much as I loved what I did, I knew that job had an expiration date and that was a hard transition for me. It was a job that I knew well and came to love over the years, not to mention made great money. It kept me up at night as to what was next. About a year before leaving the nightlife industry I started to explore my options in the “real world” and finally decided 2017 to hang up my bottle service booty shorts and see what else was out there for me.
Can you share a story from your journey that illustrates your resilience?
As I mentioned before, this was my third boutique attempt. After the first two boutiques failed miserably, I still new that this was my passion and I would never forgive myself if I didn’t give it my all….one more time. I was convinced that no one in my life would take my idea seriously. I mean, I hardly believed in myself.
Resilience is actually my word of the year. I am not letting myself off the hook anymore when things seem hard and I want to give up. If I want something, it’s happening and I’m not afraid to fail.
Contact Info:
- Website: shopsauvvy.com
- Instagram: @shopsauvvy
Image Credits
@paige.arial