We’re excited to introduce you to the always interesting and insightful Rene Romano. We hope you’ll enjoy our conversation with Rene below.

Alright, Rene thanks for taking the time to share your stories and insights with us today. Can you share an important lesson you learned in a prior job that’s helped you in your career afterwards?

The most important lesson I personally learned at work is how valuable connections with other people are. Whether it’s with a professional colleague, friend or family member, each relationship you build with another person adds another beam of support to what you’re building for yourself.

Though there’s much you can create by working alone, the greatest success often comes when you create and work with a network of friends and colleagues. Think about your personal life—would it be where it is today without the connections and relationships you’ve built with the people you love the most? Each person in your network is a valuable member of your team and adds invaluable quality to your life.

Ask questions, listen to people’s opinions and stories, use your own strengths to help them with their projects and problems and don’t be afraid to open up to your work network. Plus, you may be surprised to realize that what makes a great professional team can also be implemented to foster your relationships with friends and family. Making connections with others a priority is an important lesson that can improve every aspect of your life both in and out of work.

Rene, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I broke into the industry in 2000, when the Associated Press took a gamble with me, from there it was all a true dream come true.

I started working for The Associated Press as a freelancer and Major League Soccer as the first ever official stringer, reporter, and beat writer for the Los Angeles Galaxy and the League, who know awaits the arrival of Lionel Messi.

I am a Guatemalan born Managing Editor, Journalist, National Columnist, critic, and radio personality known for my efforts and 23-plus years’ experience in sports and entertainment coverage in the United States.

After the AP and MLS, I moved onto LA Opinión, the biggest Hispanic Newspaper in the country, before managing the Editorial Desk at Fox Deportes that was later outsourced to Guatemala City. I handed the site over seven years later to a bunch of talented kids. An extremely sad moment to hand over such an important project to the youth in my native country.

Budget cuts at Fox Sports affected many, and it seemed like the industry as a whole.

That’s when in 2011, I built LAVOXDEPORTIVA, now rebranded as TheLAVox, and went off on my own with the full support of all L.A. Major Sports Social Media departments. I have now done freelance projects for multiple large name brands through agencies and consulting services.

Any advice for growing your clientele? What’s been most effective for you?

My formula is quite simple:

1. Honesty, transparency and strategic thinking
2. Low to zero dollar marketing
3. One of us
4. ‘You can trust me’ effect
5. Stand out in the crowd
6. Investor relations marketing 3.0
7. The hype-master
8. Marketing decision-making methodology

Gotta remember that “Our vision is only actionable if we share it”, You have to make it easy to follow.

The essence of marketing is to build mental and physical availability, so buyers will find it easy to buy your product. It requires reach, distinctiveness, and consistency.

Brand Reach is the estimated number of potential customers you can reach with your marketing effort.

Brand Distinctiveness is how a brand can be recognized as unique, having its own feel and look, and identified as one of a kind.

Can you share your view on NFTs? (Note: this is for education/entertainment purposes only, readers should not construe this as advice)

The concept of non-fungible tokens (NFT) has gained traction in recent years, particularly among cryptocurrency enthusiasts. NFTs are unique digital items such as art, collectibles, or game items, that can be created and traded on blockchain networks. .

However, recent inflation and crashing cryptocurrency values have impacted the NFT market, as well as most consumers’ attitude toward buying digital art. Though as many as 9.3 million Americans have bought or sold NFTs up until this point, many people view NFTs as a passing fad that only the wealthy can afford.

In all honesty however, the number of people who have gained familiarity with non-fungible tokens has soared since one of my original studies in 2021. In fact, the percentage of people who are at least somewhat familiar with NFTs has risen from 20 percent to 65 percent in that time. By a smaller margin, NFT participation has also increased since last year, rising from 2 to 4 percent.

Contact Info:

• Website: www.thelavox.com
• Instagram: www.instagram.com/IAmRomano10
• Facebook: http://www.facebook.com/thelavox.com
• Linkedin: www.linkedin.com/in/reneromano1
• Twitter: www.twitter.com/reneromanosport
• Other: Email me at Editorial@thelavox.com

Image Credits
TheLAVox.com