We’re excited to introduce you to the always interesting and insightful Renato Ortega. We hope you’ll enjoy our conversation with Renato below.

Hi Renato, thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

At Tumi Spirits, we wanted to bring something different to the hard seltzer world, so we created Sina, the first-ever pisco-based hard seltzer. After making our mark in South America as one of the top choices for seltzer lovers, we’re excited to share our unique take with the U.S market.

Let’s face it, most seltzers stick to the basics—malt liquor, vodka, or tequila. Sina breaks that routine by using premium pisco, giving it a smooth, fresh taste and an aroma that really stands out. When you crack open a can, you’ll immediately notice the difference. This isn’t your average hard seltzer—it’s a whole new experience that’s all about flavor, refreshment, and doing things a little differently.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

At Tumi Spirits, staying close to our customers is really important to us! We’re all about creating a community, not just selling a product. On social media, we love sharing updates, new flavors, and behind-the-scenes looks at what makes Sina unique. We keep things interactive with polls, stories, and live events, so our followers feel like they’re truly part of the Tumi family.

We also stay in touch through our email newsletters, where we offer fun perks like early access to new releases, special promotions, and exclusive content. And to make things even more exciting, we work with brand ambassadors and influencers who genuinely love Sina, so their communities can get a taste of what makes us different.

But really, the key to keeping our customers coming back is in the product itself. We’re dedicated to making every sip of Sina memorable and refreshing, and by consistently delivering that quality, we’re building trust and loyalty with everyone who joins us on this journey!

Where do you think you get most of your clients from?

Our best source of new clients has been our hands-on approach to community engagement and networking. We believe that people connect with our brand best when they experience Sina in person, so we focus on partnering with local events, festivals, and tastings where we can share our story and introduce new customers to our unique pisco-based hard seltzer.

Building relationships with local bars, restaurants, and retailers has also been key for us. By creating partnerships and supporting our clients with joint promotions and events, we reach new customers who might not have heard of Sina otherwise. We also collaborate with industry influencers and attend networking events that allow us to meet people who are excited to support innovative brands like ours.

This approach helps us build trust and create personal connections with new clients who experience Sina firsthand, so when they leave, they’re not just customers—they’re ambassadors of our brand

Contact Info:

• Website: https://sinahardseltzers.com/
• Instagram: https://www.instagram.com/sinahardseltzers/

Image Credits

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