Alright – so today we’ve got the honor of introducing you to Renata Moniz. We think you’ll enjoy our conversation, we’ve shared it below.

Renata, appreciate you joining us today. Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?

When we think about profitability in the brazilian creator economy we have to remember that challenges may differ depending on social class. But I would certainly say that one of the main troubles – that surfaces any social class – is the fact that many creators lead a double journey at work.

Most creators still don’t have social media as their main job (and income too). This is what a brazilian survey made in 2022 by Brunch & YouPIX showed us: 37,8% of those creators used this job as an extra income, while 18,6% couldn’t make any money at all with the work they developed.

Based on this data and looking at the scenario in Brazil nowadays, I would say that this is something we need to look at desperately if we want to change these numbers and turn this economy into something even more profitable, professional and healthier too.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As long as I can remember I have always been someone very passionate about the communication field. Some time ago I even found a quote from an interview I gave to my school magazine during high school: “to send a message that can change someone’s life is something priceless”.

Well, I may not be a teenage girl anymore, but that quote definitely stood with me throughout the years. That being said, I decided to become a journalist and since I began in this area, I was never afraid to face new challenges every single day.

My very first job in the area happened in 2017, serving as a production assistant for a reality show in TV Cultura (a public channel in Brazil that resembles a lot BBC London). Then I worked with ratings and strategy for Record TV (second biggest channel in the country). And after experiencing and learning some great stuff from open TV, by the end of 2019 I began working as a production assistant for a TV series ordered by Fox Channel Brazil (current Disney+). Working with a movie crew made me realize that while I do love movies and TV shows, I may not belong in a movie set – since I questioned and analyzed every single decision that was being made during filming.

After we wrapped season one of that show, I began my work as a freelance reporter and started working covering culture, entertainment, behaviour and social themes. During these times I also began working with scripts for non fiction too.

And finally in 2021 I had to learn some more and enter the podcast field, by creating, writing and developing non fiction programs. While I was doing that, I started to create content on my social media – but at this point, I had no idea that this would become my main job.

You see, my biggest dream has always been the possibility of transmitting a message that could change (or at least help) someone during a certain time. That’s what I always thought when I watched an interview or a TV show. And as the creator profession grew popular and many people got famous from day to night, it just felt like this simple purpose may have been lost too.

But then I started to grow my own community online, major film distribution companies started to see my work and so I definitely saw the power of my work. My work matters so much that the audience sees my videos as a tool to learn more about the entertainment industry and brands reach out to me to act as a vehicle to their products. This is something extremely powerful! And after experiencing so many different jobs in this field, I can finally say I’m very happy and proud to be where I am now and I can only hope that this work keeps getting bigger and bigger during the upcoming years.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

First of all, being someone who has a working ethic and commitment. Having a bachelor degree in the communication area also helped. And last but not least, all the business experience I have in the area.

How did you build your audience on social media?

Even though posting a photo or video on social media may be something that everyone can do, taking this to the other level is never something easy. My journey began more easily as I always knew the themes I loved to talk about, adding to the fact that I learned how to do that during my years working in the business.

But whenever I’m talking to someone who has no experience in the field and wants to start from scratch, I tell them that the first step is to learn what they’re most passionate about. What do you want to talk about? I mean, you shouldn’t create a cooking channel if you hate to cook (laughs). So, the first step is to identify your specialty. Then, you need to fully understand who you’re talking to. And last, you need to know in which format you’re gonna do that. I think these major three steps are a great way to start!

Contact Info:

• Instagram: https://www.instagram.com/renatamoniz/
• Linkedin: https://br.linkedin.com/in/renata-moniz-178804136
• Youtube: https://www.youtube.com/channel/UC12Q_VH2fcqD7GXt24ApD3g
• Other: TikTok:
  https://www.tiktok.com/@renata_moniz