We were lucky to catch up with Reise Pomroy recently and have shared our conversation below.

Hi Reise, thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

Just like in many cases—when a door closes, it opens another one with opportunity. That was exactly what happened with my business. A week before I turned 30, right in the middle of 2020, with a daughter on the way, I was laid off from my job in the oil and gas industry. It could’ve felt like a dead end—but instead, I took it as the start of something new.

I’d always wanted to run my own business. This wasn’t the first time I’d learned a hands-on skill or taken on a project just to figure it out. But this time, there was urgency—and clarity. I didn’t want to drift into the next job or just settle. I took the practical skills I’d learned over the years, combined them with a solid foundation of business acumen, and started applying myself to what was right in front of me: helping people repair and improve their homes.

The next day, I got to work—not just swinging hammers, but building the foundation of a real company. I registered the business, opened a separate account, got insurance, and started piecing together the essentials: contracts, estimates, tools, processes. I took on small jobs at first, not just to pay the bills, but to earn trust, refine my systems, and build something sustainable from the ground up.

I immersed myself in the industry. Every day, I was studying—watching, listening, reading, asking questions, breaking things down and rebuilding them—both literally and figuratively. I looked for any credible resource I could get my hands on and still do. That hunger to learn hasn’t gone away, and I think that’s what keeps me growing—not just as a business owner, but as a craftsman and problem solver.

It wasn’t a flashbang launch. It was steady, consistent progress—one job leading to another, one satisfied customer becoming a referral. It was early mornings, late nights, and a ton of learning in between. But over time, I realized I wasn’t just filling the gap left by a layoff—I was building something far more meaningful. A business I could be proud of. A legacy for my family. And something that helps people every day.

Reise, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I have always admired craftsmen and craftsmanship. As a little kid I remember watching Tom Silva and Norm Abrams on This Old House. Something about it always captivated me and really piqued my interest. When I was about 9 or 10 I was up on our roof stripping it with my father. When I was in my teen years I did some work for a friend’s father who owned a remodeling company. Over the years I have done various jobs in the industry from being an administrator for a plumbing company to an electronics technician in the oil and gas industry. I always thought my trajectory was somewhat scattered, but I have enjoyed connecting the dots to what has been an amazing career learning about how our world is put together.

At Pomroy Builders Group we provide residential construction, remodeling, and repair services, from major renovations to detailed repairs. Whether it’s transforming a bathroom, repairing storm damage, designing custom built-ins, or solving tricky drainage issues, our mission is the same: solve problems with care, precision, and integrity. We take pride in tackling both the big picture and the fine details—things like structural integrity, material selection, long-term functionality, and how a space feels when it’s done.

What sets us apart isn’t just the quality of the work—it’s how we show up. In an industry where clients often feel left in the dark, overcharged, or under-served, we prioritize clear communication, transparency, and follow-through. We don’t just “bid jobs”—we partner with clients to make informed decisions, often walking them through options they didn’t know they had. We’ve also become a resource for other contractors and homeowners alike—sharing insights, explaining processes, and helping people navigate the overwhelm that can come with home projects.

What I’m most proud of isn’t just the projects we’ve completed—it’s the trust we’ve built. When a client tells me they’ve never had a contractor communicate so clearly, or when another calls us back months later for a second or third job, it means we’re doing more than building or fixing—we’re making people feel confident in the process and proud of the results.

At the end of the day, I want people to know that Pomroy Builders Group is grounded in honesty, craftsmanship, and a long-term mindset. We’re not just here to win jobs—we’re here to build relationships, improve homes, and help people make decisions they’ll be happy with five, ten, or twenty years from now.

If you’re a homeowner looking for someone who will treat your project with care and communicate like a true partner—or if you’re a fellow builder trying to grow your own craft or business—my door’s open. Let’s build something better, together.

Has your business ever had a near-death moment? Would you mind sharing the story?

Of all the great things we do as a company, one of the most important is owning our mistakes. In fact, that’s where my growth really began.

When I first started the business, I jumped in with a lot of drive and hands-on skill—but I didn’t yet have a sustainable system behind the scenes. Everything was on paper—my books, my proposals, my notes. It felt familiar and simple at the time, but it wasn’t built to scale. I learned quickly that there’s a lot more to running a remodeling business than just remodeling.

Managing cash flow, tracking job costs, organizing communication, scheduling crews, staying on top of change orders—these weren’t things I could wing as I went. And I definitely couldn’t keep doing them manually. I had to shift from being just a tradesman with a truck to being a business owner with a strategy.

It wasn’t an overnight fix, but once I started adopting better systems—going digital, streamlining proposals, formalizing processes—I gained control over the business. That shift allowed me to be more transparent with clients, more efficient with time, and more consistent with quality.

Looking back, those early mistakes weren’t failures—they were necessary steps. They taught me humility, accountability, and the importance of building something that works behind the walls and behind the scenes.

Have any books or other resources had a big impact on you?

So many resources and so much content available and its all free! Resources like Taunton with Fine Home Building and Fine Woodworking, The Modern Craftsman Podcast with Nick Schiffer and Tyler Grace, Wood Talk with Marc Spagnuolo, Shannon Rogers and Matt Cremona, the UnBuild it Podcast with Steve Baczek, Jake Bruton and Peter Yost, and of course many of these names are included in Matt Risinger’s The Build Show Network. Websites like Green Building Advisor, and even live shows like the Build Show, JLC Live and IBS. Foundations like the Mike Rowe Works Foundation and the Building Performance Institute.

I’m sure I missed some but the most amazing part of being in my industry is the amount of collaboration. A rising tide truly does lift all ships and there is no exception to the amount of information and resources available to young entrepreneurs or tradespeople. My goal is to actually BECOME one of these resources that are available as a resource for education and consultation.

Contact Info:

• Website: https://pomroybuildersgroup.com/
• Instagram: @pomroybuildersgroup
• Facebook: @Pomroy Builders Group
• Youtube: @ReisePomroy