We’re excited to introduce you to the always interesting and insightful Reid Torrens. We hope you’ll enjoy our conversation with Reid below.

Hi Reid, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Our name “Cura” comes from Latin, where it has the meaning help, care, and heal. We believe in the healing aspects of food as medicine and that a nutritious diet is a critical component of maintaining a healthy lifestyle. We wanted a name that embodies our belief that prioritizing nutritious food in an individual’s life can either prevent, reduce symptoms of, or reverse disease. We believe the words to help, care, and heal represent our brand and mission.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Cura Kitchen is a meal delivery company that believes food is a critical aspect of maintaining a healthy lifestyle and should be used in conjunction with treatments for various illnesses. We believe what you eat has a direct influence on your health, and want to help you take control of your health and wellness.

Our ready-to-eat meals exclude all processed and inflammatory food groups, and focus on nutrient-dense whole foods. We have a chef-curated and nutritionist refined menu that rotates weekly. We choose olive and avocado oil over canola oil, we source slow-burning but delicious carbohydrates such as japanese sweet potatoes, yucca, kabocha, and butternut squash, and we use high quality proteins in all our meals. Our food is hand prepped, fully cooked for you in our local kitchen, and delivered right to your door. We also deliver two times per week to ensure your food is fresh. Our deliveries are on Tuesdays (for Wednesday, Thursday and Friday meals) and Fridays (for Saturday, Sunday, Monday, and Tuesday meals).

We also understand that nutrition is personal, and every individual has different needs. Our meal options are tailored to you specifically, and a Cura Kitchen nutrition specialist will help you discover the right meal plan for you. We cater towards specific dietary allergies and preferences, and are flexible in building the right plan to support your lifestyle.

We just started our Instagram account, and we are planning on sharing health tips, recipes, and stories within our community. We want to provide valuable information that our followers can put into action in their daily lives! Definitely give us a follow at @curakitchenaz!

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

Only a week after starting her meal deliveries, a client called us and told us she already saw a decrease in her rheumatoid arthritis symptoms. She was thrilled at how easy it was to eat healthy because she was enjoying each of our meals with us. Because we focus on whole ingredients and nutrient dense food, people who have chronic inflammation can significantly benefit from a meal plan with us. We love to hear client’s experiences, and appreciate their feedback.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

We aim to be our client’s support system as they work to improve their health. Throughout our client’s time getting deliveries from Cura, we provide nutritional guidance and support. We stay connected with our clients to ensure all of their dietary restrictions and preferences are met throughout meals. If they try something and they don’t like it, we are easily able to substitute so that people are encouraged to continue eating healthy and are able to stay committed to their health goals.

Contact Info:

• Website: www.curakitchenaz.com
• Instagram: curakitchenaz
• Facebook: www.facebook.com/curakitchenaz