Alright – so today we’ve got the honor of introducing you to Reginald Cineus. We think you’ll enjoy our conversation, we’ve shared it below.

Reginald, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

My journey began when I went to SCAD for storyboarding and sculpture. After I graduated, for the first few years, I was pursuing fine art. There was a moment when I decided to sit down and assess my skills and what I wanted to do. I don’t remember what worksheet I used, but it helped me break down my talents, what my network was consistently doing, and what I loved doing, which is storytelling. That worksheet helped me realize that, even though I love sculpture, my heart wasn’t in making money from it or serving others through it, it would be something I did purely for myself.
At the end of that assessment, I decided to go into film production. The transition was surprisingly quick and easy; my journey started as a PA on a short film, and right away, I got into script supervising, then into lighting and grip work. Since I’d studied storyboarding, I was primed for directing and visual planning. I took those skills, started shooting my own projects, and once I had a solid understanding of everything, I began getting clients. Now, I specialize in creating original films, music videos, and commercials for businesses, artists, and influencers.
I enjoy collaborating with clients who appreciate the importance of fine-tuning the details that bring their stories to life. I chose my last name, Cineus, for my business name, Cineus Studios, to reflect both my personal connection to my work and my dedication to the cinema field. This choice carries sentimental value while also representing my commitment to storytelling through film.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Reginald Cineus, and I’m a Director, DP, and owner of Cineus Studios. I’m also a co-founder of Howling Warlocks Productions.

At Cineus Studios, we create visually compelling films, commercials, branded content, and music videos, designed specifically for artists, businesses, and influencers who want to stand out. Our focus is on producing highly tailored content that captures the essence of each client’s brand.

Meanwhile, our production team at Howling Warlocks takes on larger film projects that align with our personal creative visions. Together, we’ve showcased our films at multiple festivals, winning several awards, and shot two feature films. We are excited to premiere one of our feature films, Rewind, in the coming month and have just shot a teaser for a tv series that is my own brainchild that once completed will be used to raise funding for a Pilot episode.

At Cineus Studios, I’m looking to collaborate with clients who are ready to fully invest in their brand’s story through video—people who want to dive deep and bring a high level of detail and specificity to how their stories are told. At Cineus Studios, we’re all about crafting content that doesn’t just look great but feels authentic and intentional.

Can you share a story from your journey that illustrates your resilience?

While I mentioned that when I first started it was easy to get into film, my entry into the craft was actually a bit more rocky than I made it out to be. At the time of this transition, I was living on Edgewood with my roommate in a grungy little two-bedroom apartment that cost us $450. However, gentrification hit, and that price jumped to $1200, prompting us to move.

During this transition, I had the bright idea to seek an artist studio instead of another apartment. I was already looking for one since I was doing sculpture at the time and I eventually found it for only $200, but the catch was that I couldn’t live there. To make my initial investments into filmmaking, I ended up staying there without the owner knowing. It was that and couch surfing on the days when someone would check on the studio. I had a terrible parking lot job , which I used to buy a new car.

Once I got that car, I started driving for Uber while still staying in that studio and occasionally sleeping in my car. I must have worked about fifty hours each week driving for Uber, and that money became my initial capital to buy my first set of film gear. I utilized that studio to create these microfilms to hone my skills. That is the story of how I first acquired my gear and got into filming.

How do you keep your team’s morale high?

I believe the key to running a competent team is ensuring everyone is clear and on the same page. Each team member should understand the project they’re working on, be clear on its goals, and know their role in achieving those goals. It’s also essential that everyone understands the project’s importance and how their contribution matters. When things get challenging, it helps for your team to know that their concerns are your concerns. With everyone aligned and feeling valued, maintaining morale becomes much easier.

Contact Info:

• Website: https://cineusstudios.com/
• Instagram: https://www.instagram.com/cineusstudios
• Facebook: https://www.facebook.com/reginaldcineus/
• Linkedin: https://www.linkedin.com/in/reginaldcineus/
• Youtube: https://www.youtube.com/@cineusstudios