Alright – so today we’ve got the honor of introducing you to Regan Booths. We think you’ll enjoy our conversation, we’ve shared it below.
Regan, looking forward to hearing all of your stories today. Covid has brought about so many changes – has your business model changed?
During Covid, the world came to a halt. Weddings were delayed, parties were via Zoom, and we were all socially at a distance. The need for cookies and treats went down drastically as we were all at home, unable to celebrate with our loved ones. This sparked my idea of making DIY kits. Kids were bored, parents needed a break, and we all needed something to do besides watch TV or scroll on TikTok. Our DIY kits became a huge hit with hundreds of locals looking for a creative outlet they could still pursue at home. As time has gone on, we started hosting in person classes and eventually made a DIY Cookie Kit Club where members get a new kit delivered to them each month! We still do custom treats, but we absolutely love that we are able to share creativity with our community!
Regan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I started my culinary journey in high school. I then went on to study Baking and Pastry Arts and Food Service Entrepreneurship at Johnson & Wales University in Charlotte, North Carolina. A few years after graduating college, I decided to start my own business, The Frosting Fairy. At The Frosting Fairy, we bake magic happen! Our goal is to bake the world a magical place by providing sweet treat experiences for our clients. We specialize in custom sugar cookies, but we also make other sweet treats. Over the past few years, we’ve had the honor of creating custom treats for Jim Gaffigan, BMW, Meritage Homes, and the VIP Lexus lounge at the Euphoria Festival in Greenville, South Carolina. We enjoy working with all of our clients, from business events, to birthdays, and beyond.
How do you keep your team’s morale high?
I would say, remember that you are a TEAM. This means pulling more than your weight sometimes, that means teaching, and being a good listener. We are all human. Treating your teammates as a member not a number can make a huge difference on how someone views their role. Take the time to listen to your team. Ask for their suggestions, value them, and make work fun! If work is boring, why would you want to go?
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I’m a fairy, duh… Just kidding! Quality is definitely something that sets us apart and keeps our reputation in the stars. You’ve heard of the saying, “have your cake and eat it too”… same goes for cookies! Not only does the product have to look good, of course it has to taste good too! We also strive to make every guest experience magical by providing exceptional customer service, and high quality products.
Contact Info:
- Website: thefrostingfairy.com
- Instagram: @therealfrostingfairy
- Facebook: https://m.facebook.com/therealfrostingfairy
- Linkedin: https://www.linkedin.com/in/regan-booths-a87020a1