We recently connected with Rebekah Coste and have shared our conversation below.
Hi Rebekah, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
The mission of my business, St. Louis Mom, is to equip, empower, and encourage local moms in motherhood! Motherhood can be lonely, but we weren’t meant to do it alone! I became a mom overseas, removed from my village, and found myself cobbling motherhood together that first year of my daughter’s life. I found myself wishing all the resources I needed, from breastfeeding help to indoor play spaces and the best parks, were right at my fingertips! So when we moved back to St. Louis, I knew I wanted to create that resource for moms HERE!
Rebekah, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
(See previous response) I was born and raised in St. Louis. Today I’m a mom of three kiddos (ages 2-7) and a proud wife to my husband Jean-Christophe. I majored in Journalism and French at the University of Missouri-Columbia so I’ve always been wired to want to find “the scoop.” St. Louis Mom launched in 2018 with the intention of being the region’s #1 resource for mothers both online and in the physical realm. We are a 10-person executive team along with a 35+ contributing writer team, all mothers, and all local to St. Louis! We curate authentic and robust resource guides on a variety of topics related to motherhood, from youth sports, to pediatric dentists and beyond! We also work to connect local moms with businesses (always local!) that we love and that spark joy and ease in motherhood. We have an active presence on social media and via our website of course, but we also host in-person events for moms and local families! More than 1000 families attended our events in 2023! I am MOST proud when a mom tells us we’ve made motherhood feel less lonely for her and that we’ve made a difference in her motherhood journey. No social media number or award could top that!
Any advice for growing your clientele? What’s been most effective for you?
AUTHENTICITY. If you are honest and transparent about your brand and meet a NEED in a timely way, you’ll have a recipe for success every time!
How’d you build such a strong reputation within your market?
We aim to do everything with excellence at St. Louis Mom. From the quality of our images and video, to the quality of the editorial content we post to our website, we have an extremely aggressive quality control process. Not to mention, we will not recommend something we ourselves as moms won’t vouch for!
Contact Info:
- Website: https://stlouismom.com/
- Instagram: https://www.instagram.com/stlouis_mom/
- Facebook: https://www.facebook.com/saintlouismom/
- Other: Promotional video – https://vimeo.com/843956618/95d3a734b2
Image Credits
Kelly Laramore Photography