We’re excited to introduce you to the always interesting and insightful Rebecca Deans. We hope you’ll enjoy our conversation with Rebecca below.

Rebecca, thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Once the idea for SHIFT into Organized clicked, I couldn’t stop thinking about it. I remember sitting at my kitchen table, notebook open, trying to map out what this business could actually look like. It felt exciting but also a little overwhelming — I had no formal business background, just a passion for organizing and a gut feeling that this could work.

The first thing I did was research. I spent hours reading about the organizing industry, looking into other businesses, and figuring out what services I wanted to offer. I knew I didn’t want this to be about perfection or making things look “Pinterest-worthy.” I wanted to help people create spaces that felt peaceful and functional for their lives.

Once I had a clearer vision, I started with the basics. I came up with the name “SHIFT into Organized” because I truly believe that small, intentional shifts can make the biggest difference. Then I tackled the behind-the-scenes stuff — registering the business, setting up a website, and creating social media accounts. Every step felt like a mini milestone.

But honestly, the hardest part was putting myself out there. I remember making my first Instagram post, feeling so vulnerable. Would anyone even care? Would they understand what I was trying to do? I started by offering free sessions to friends and family to build experience and get feedback. Word spread quickly, and before I knew it, referrals started coming in.

One of the biggest lessons I learned early on was to trust the process. There were days when I questioned everything, but every time I walked into a client’s space and saw their face light up at the transformation, I knew I was on the right path. The business grew one client, one project, and one shift at a time — and that’s exactly how I wanted it.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Rebecca Deans, the founder of SHIFT into Organized, and organization has always been a part of who I am. Even as a kid, I found so much satisfaction in creating order — rearranging my room, finding better systems for my things, and creating spaces that felt calm and functional. It was never just about tidiness; it was about creating a sense of ease.

The idea to turn that passion into a business came after helping a friend reorganize her kitchen. What felt natural to me — clearing out the clutter, optimizing the flow, and creating sustainable systems — was completely overwhelming to her. When we finished, she was so relieved, and she kept saying, “This would have taken me weeks to do alone.” That moment stuck with me. Soon after, more friends started asking for help, and each time, I saw that same weight lift off their shoulders. They kept telling me, “You should do this for a living,” and eventually, I listened.

SHIFT into Organized is all about creating spaces that bring ease, flow, and functionality to everyday life. We specialize in home and business organization and concierge moves. But more than that, we help people reclaim their time, energy, and peace of mind by transforming overwhelming spaces into ones that support their lives.

What sets us apart is our hands-on approach. We don’t just offer advice and leave clients to figure it out — we roll up our sleeves and do the work alongside them. From clearing out the clutter to fine-tuning the final details, we handle the process start to finish. No judgment, no pressure — just personalized systems designed to make life easier.

I’m incredibly proud of the trust we’ve built with our clients. Inviting someone into your home or business to reorganize your personal spaces is a big step, and the fact that people trust us with that responsibility means the world to me. We’ve built a reputation for being compassionate, efficient, and judgment-free, and that’s something I’ll always hold close.

If there’s one thing I want people to know, it’s that getting organized doesn’t have to feel overwhelming. It’s not about achieving perfection — it’s about making small, meaningful shifts that bring ease and clarity to your life. Whether you’re tackling a cluttered closet, settling into a new home, or streamlining your workspace, we’re here to help every step of the way.

What’s been the best source of new clients for you?

The best source of new clients for me has definitely been word of mouth and referrals. When people experience the transformation we create, they’re eager to share their positive experience with others. I’ve been fortunate to have clients who not only trust us with their spaces but who also take the time to recommend us to their friends, family, and colleagues. That kind of organic growth has been incredibly valuable for the business.

Additionally, my social media presence has been another great tool for attracting new clients. By sharing real client transformations, organizing tips, and behind-the-scenes glimpses of our process, I’ve been able to connect with people who resonate with our approach. Over time, that consistency in sharing has helped build a community of potential clients who trust us before even reaching out.

Let’s talk about resilience next – do you have a story you can share with us?

One story that really illustrates my resilience happened early on in my business, right after I launched SHIFT into Organized. I had just started offering my services, and the excitement was palpable — but things didn’t go as smoothly as I had hoped.

I remember landing a large project that I was really excited about. It was a full home organization, which I thought would be a perfect way to get my name out there. I had everything planned out — a solid timeline, the supplies ready to go, and a plan for every room. But, unexpectedly, one of my team members who was supposed to help me had to cancel last minute due to a personal emergency. I was left to handle the entire project on my own, which felt like a huge weight on my shoulders.

At first, I felt overwhelmed. I had never tackled a project of that size by myself, and the pressure was mounting. I remember standing in the middle of the client’s living room, feeling a bit paralyzed by everything that needed to be done. But then, I took a step back, focused on my breath, and reminded myself why I started this business in the first place: to help people transform their environments and make their lives easier.

I broke the project down into smaller, manageable steps. I communicated with the client about the situation and reassured them that everything would still be on track. Instead of trying to push through with perfection, I focused on progress. I worked long hours, but I kept a steady pace, making sure to take care of myself along the way. And in the end, not only did the project turn out beautifully, but the client was beyond thrilled with the result.

That experience taught me two important things: First, there will always be unexpected bumps along the way, but it’s how you handle them that defines your success. Second, when things feel overwhelming, breaking the challenge down into smaller steps and staying connected to your purpose can make all the difference. I learned that resilience isn’t about avoiding setbacks — it’s about moving forward, even when things get tough, and trusting that you have the ability to handle whatever comes your way.

Contact Info:

• Website: https://www.shiftintoorganized.com/
• Instagram: https://www.instagram.com/shiftintoorganized/
• Facebook: https://www.facebook.com/ShiftintoOrganized/

Image Credits

Alexandra Rostad – Little Runaway Photography
https://www.littlerunawayphotography.com/
https://www.instagram.com/littlerunawayphotos/