We recently connected with Rebecca Coppage and have shared our conversation below.

Hi Rebecca, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

This past winter, one of my best friends, Meredith, was telling me that her daughter Lily wanted to get her ears pierced. Lily is 8 years old. Meredith didn’t want to take her to Claire’s or a store in the mall. She also didn’t really want to take Lily to a piercing parlor. I offered to pierce Lily’s ears. Some background information that’s important to know is that I have been a Pediatric Nurse Practitioner for over 11 years and about 10 years ago, I was trained on how to medically pierce ears. So, a few days later, Lily came over to my house and I pierced her ears! It was an easy, relaxed, and happy experience.

It wasn’t long before Meredith sent me a text asking if I could pierce some of Lily’s friends’ ears. Meredith had been talking with some other moms at school pick-up and had told them about what an awesome experience Lily had getting her ears pierced. When I first read her text, I kind of laughed, and thought to myself: That’s really flattering but I was only doing it as a favor to my best friend.

Over the next few days, I kept coming back to her question. It was nagging at me. Maybe I should re-consider. There are not very good options for kids to get their ears pierced these days beside going to see a professional piercer at a piercing parlor. I’m a big advocate of doing ear piercing in the most gentle, safe, and sterile way.
There are still a few pediatric offices that offer piercings in the office, but they are far and few between. As I thought about it more, it seemed that there is a need for high quality pediatric ear piercing done by an actual professional.

In April, Easy Peasy Piercing became official.

Rebecca, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Rebecca Coppage, a Board-Certified pediatric nurse practitioner and mom of two, who saw a need for ear piercing options specifically created for children. I have been taking care of children for almost 20 years now in a variety of different clinical settings. I was trained to pierce ears in the medical setting about 10 years ago. I created Easy Peasy Piercing because I am passionate about providing children of all ages an experience that brings the quality of a doctor’s office to the comfort and safety of a more natural setting. Not only do I do pop-up events at boutiques and expos, I also offer individual piercing appointments and am available to do piercing parties!

How did you build your audience on social media?

The most anxiety-producing part of starting Easy Peasy Piercing was knowing that I really needed to utilize social media from the get-go. While I have dabbled in social media personally, I had very little knowledge of how to create a business presence on Instagram and Facebook. I started off by looking at all the accounts and content of my favorite businesses. I took notes, screenshots, and tried to determine how I could use their strategies for my own business. I also spent a lot of time watching videos, reading blogs, and listening to podcasts that were specifically about using social media to grow your business, I have been lucky to have a family member who is very well-versed in social media content creation, and I also followed all of her advice to a T. Once I felt comfortable creating some content, I started to follow all of the social media accounts that were at all relevant to Easy Peasy Piercing. Many of them followed me back. I also make sure to create content regularly to try to keep my audience engaged in Easy Peasy Piercing. To say I’m still learning how to create content (and quality content at that), is an understatement. I think my biggest piece of advice is to not be afraid to ask for help. There have been so many people (online and elsewhere) who are excited and willing to help share their knowledge!

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing my clientele has been word of mouth. Initially, I was afraid that because I don’t have a store front, it might be difficult to gain new clientele. That has not been the case. When people are happy and satisfied with the experience they have, they share it with everyone around them! I try to make sure that every single piercing experience is happy, fun, and comfortable, which ensures a happy customer! I also make sure to put my logo and contact information on everything so that it easy for customers to pass my information on to others!

Contact Info:

• Instagram: https://www.instagram.com/easypeasypiercing/
• Facebook: https://www.facebook.com/profile.php?id=61557990411220
• Linkedin: https://www.linkedin.com/in/rebecca-coppage-747ba11a6