We recently connected with Rebeca Toledo and have shared our conversation below.

Hi Rebeca , thanks for joining us today. Do you think your parents have had a meaningful impact on you and your journey?

My parents never pressured me into having to enter any specific field. The only thing they ever asked of me is that whatever I choose to do to be well at it, and work very hard, the best example that I have is from my father.

I come from a big family and when I was younger, my family was planning a trip out of the country. My dad already worked a full-time job and so did my mother, but given the fact that we were a large family, we had to budget everything my father wanted to make sure everyone could come on this trip and have extra funds to do extra things.

So my father applied for a part-time job at a cleaning company. He would work his full-time job, come home and have dinner, and then shortly after that, he would leave to go clean offices. he saved his money from his part-time job so that we could have extra money on this trip. I remember my dad telling me that in life it didn’t matter what you did. It was always important to do it very well. That moment has had such an impact in my work ethic towards my career. No matter what I do, I do it well.

Rebeca , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I started in the Esthetics industry nine years ago. In my high school years, I had done make up for fellow classmates as a hobby. I had always planned on attending traditional college and working towards a criminal law degree. I started my general education at a local community college, and felt that I no longer had a passion for what I had planned.

I then had a friend who had mentioned the Esthetics program and thought I would be a great fit because of my creativeness, but also because I had a passion for make up artistry, then took time off from traditional school to apply for the Esthetics program, I completed it, and began my career.

I now offer a range of aesthetic services from specialty services, such as permanent cosmetics, eyebrow services, make up artistry with a focus in bridal and facials.
The best part about my job is that I offer solutions for individuals, looking to elevate their appearance based on what they like. I used to have moments in my career where I felt I needed to really justify the value of what I offered, as I became older and more experience, I realized that, although it is a very small role, what I offer for guest can really make a positive impact and how they see themselves.

what I feel sets me apart is my focus on having healthy, open communications with my clients about how they view themselves. Due to my own personal struggles with mental illness. I have made it my priority within my career to also advocate for the importance of taking care of our mental health, and I truly believe that starts with how we see ourselves.

I would definitely say the thing I am the most proud of is making an effort in making my mental health a priority and really entertaining that with my work. The beauty industry is a very intense industry. It can take an emotional and mental toll, which is why I feel it’s very important to set boundaries within my profession, to also create a healthy environment and to maintain one.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I would say that would help me build my reputation. The most was being myself. I’ve learned that in business, and also and being creative there Hass to be a balance of each of those elements I’ve learned to be confident in who I am as a business person, but also as a creative and I understand that I may not be a great fit for everyone and it’s why it’s important that I make what I offer very clear as well as the principles I stand by

I try to be as transparent and honest as possible so that potential clients and existing clients know exactly what they’re getting. If I truly feel that I am not a fit for someone, I do my best to communicate that respectfully, and help them find a business/creative that better suits them. I think this helps me as well and maintaining a healthy environment, a healthy mindset and allows me to connect with individuals that value what I offer.

Can you tell us about what’s worked well for you in terms of growing your clientele?

I think the most effective strategy is remembering that you will never stop growing. In my industry I am in a constant state of growth although I have produced clientele there’s always opportunity for more growth but more importantly, it’s quality over quantity. I think the best advice that I ever heard was higher slow and fire fast. I believe that motto applies to clients as well.

I’ve learned that if I want to grow the quality of my clientele, it will take time. I’ve been in the industry for nine years, and I have so much more growth to make before. I am anywhere near the clientele that I would like however, I don’t care how long it takes I want to continue to grow with quality clientele.

I would rather have five good clients that value what I offer than 500 that find me replaceable. Although 500 is ideal, I would rather it take 20 years to retain 500 quality clients. Quality over quantity always.

Contact Info:

• Website: https://eclecticesthetics.com/
• Instagram: @eclectic.estheticsss

Image Credits
All photos of myself are credit to @rileylaviephotography Riley Gomez