Meet Rayniel Johnson

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Sed ut perspiciatis unde.

We caught up with the brilliant and insightful Rayniel Johnson a few weeks ago and have shared our conversation below.

Hi Rayniel , thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

I was writing on my legal pad, a plethora of ideas that I had for my business; I then decided to take a break. The the acronym R.U.B had come to mind. Without knowing what it stood for, I said a quick prayer and asked God, what does R.U.B mean? As I got back into bed suddenly, the words “Real, Unique, and Beautiful,” came to mind. As strange as this may sound, It wasn’t until I wrote the acronym and words on paper, I realized I had been given the name of my business. Soon after, the word, “cosmetics,” came to mind. So I wrote on paper, “Real, Unique and Beautiful Cosmetics.” I became so excited and fulfilled that I miraculously had come up with a name.

Needless to say, I became restless and had fallen asleep. When I awakened; my legal pad, journal, and pen was lying next to me. I took a look over my notes and I read my business name aloud and as I was reading it, I somehow added the word, ”Studio.” I then rewrote the business name on paper as, “Real, Unique, and Beautiful Studio Cosmetics llc.” Immediately I grabbed my phone to do a business name search and realized that no one had the name. I quickly registered my business name and from there a star was born.

I worked on my plans endlessly for that entire day. Not only did I come up with a name but I had to create a tag line, and a mission statement for it to be complete. Without much thought, my business name speaks for itself. Here’s a quick breakdown: R.(Real) As real women, we are faced with many challenges and wear many hats. We are mothers, daughters, sisters, aunts, grandmothers, cousins and friends. We are also, cooks, housekeepers, career women, counselors, coaches, cheerleaders, confidants, teachers, etc. U. (Unique) We are uniquely and desirably designed. We come in all shapes, sizes, colors and ethnicities. B. (Beautiful) We think own thoughts, we create our own atmospheres. We are not only beautiful on the outside but we channel and embrace the beauty that lives within us. We are perfectly imperfect.

The

Mission: “Our mission is to help women to become the best version of themselves, and our hope is that each woman recognizes her beauty beyond the mirror.”

Tag line: “Always remember, to never lose you.”

During my planning and processing I realized that many women struggle with their self-confidence. I recognized a problem and I was determined to come up with a resolution. I realized that when you look good, you feel good. With that being the case, I created a diverse cosmetic line fit for all.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Rayniel Johnson and I’m the owner of Real, Unique, and Beautiful Studio Cosmetics Llc (RUB Studio Cosmetics). As far back as I can remember, I’ve always had an interest in the world of beauty, from fashion designing to hair and makeup. As a little girl, I enjoyed drawing figures of women wearing designer clothing, and I would color the faces to make them look as if they had on makeup. As I grew older into my teenage years my passion for makeup grew more apparent. When I would get booked/hired women would always tell me stories about their insecurities and how they just want to be pretty for a day. That’s when I realized that makeup was more than cosmetics applied to your face to enhance one’s appearance; makeup was powerful. I’d often find myself uplifting, encouraging, and motivating women to realize their natural beauty from the inside out. I knew then that it was time that I started my own cosmetic line to not only satisfy my passion for makeup but to fulfill my purpose to help women across the world to recognize their beauty beyond the mirror. That’s what also motivated Real, Unique, and Beautiful Studio Cosmetics llc (RUB Studio Cosmetics) to be created.

Where do you think you get most of your clients from?

The best source of new clients for me has been, hands down, word-of-mouth. While social media marketing, content marketing, influencer marketing, email marketing, and online advertising are all effective ways to market your brand and gain new clients, word-of-mouth has definitely increased my new client reach. Makeup is one of those things where people need to use all of their senses to decide whether they want to make a purchase. People want to hear, smell, see, taste, and touch the products. Although there are many software products/tools that can be used on your website for potential clients to see what they would look like wearing your products, it doesn’t quite live up to applying the real thing. When someone spread the word that they absolutely love your products, the other party/parties are going to be interested in trying the products for themselves. Although it may not seem to be as popular as it once was, word-of-mouth is still the most powerful form of marketing.

What’s a lesson you had to unlearn and what’s the backstory?

I can give you a list of lessons I’ve had to unlearn but there is one that stands out the most. I had to learn to not be fearful. I didn’t realize it for a while, but I learned how to be fearful. When I would share my thoughts with people and ask for their opinions, I noticed that they would always counter my thoughts. For instance, I had caught up with an old friend and I was sharing with her my goals and plans. Because I did not feel the need to hold back and I trusted her with my thoughts and ideas, I assumed (you know what they say about that) that she would be supportive of my ideas. However, she questioned me about what if it doesn’t work and what would I do. Needless to say, she went on and on to challenge my plans and ideas. I listened to her, and I began to question myself as well, not realizing at the time that I had allowed fear to disrupt my plans and ideas. Often times we as people have a tendency to be unaware of the connection we have to a negative learned emotion, such as fear. I had to unlearn living in fear. I had to learn how to not be fearful of my own thoughts, plans, and ideas. I soon realized that I was only sabotaging myself. The beautiful lesson in it all was that I learned the opposite of fear which is knowledge and understanding. I diligently researched my ideas, I began to understand and put my plans into perspective and now I’m living my dream.

Contact Info:

Website: www.rubstudiocosmetics.com
Email: [email protected]
Tik Tok: @rub.studio.cosmetics https://www.tiktok.com/@rub.studio.cosmetics?_t=8hp8jgt9ix8&_r=1

Image Credits
Rayniel Johnson

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Meet Rayniel Johnson

Meet Rayniel Johnson

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Hi Rayniel , thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Where do you think you get most of your clients from?

What’s a lesson you had to unlearn and what’s the backstory?

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