We caught up with the brilliant and insightful Raven B. Pulliam a few weeks ago and have shared our conversation below.
Raven B. , thanks for joining us, excited to have you contributing your stories and insights. Let’s jump to the end – what do you want to be remembered for?
I hope to build a lasting legacy and positive memory, leaving an impact long after I am gone. I hope people speak very positively about my personality/characteristics, my contributions to my local community and work in empowering women. I hope to be remembered for my welcoming spirit, bubbly personality and joyous nature.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Raven B. Pulliam. I am an Apparel Sales Support Manager, currently living in Saint Louis, Missouri. I have been working in the apparel production industry for the last 7 years. Over the last 7 years I have worked with many amazing clients helping and assisting them with creating/developing their apparel collections. I have always been a hard worker and passionate about all thinks fashion. Growing up, I always knew I wanted to be in the fashion industry and now that is my reality. I honestly feel so blessed to be living the life I live!
I started Cool Girl Coffee Club last October based off just an idea of connecting like-minded women over coffee. Cool Girl Coffee Club was created for all the coffee lovers looking to find community, connect & network, all while checking out the cutest coffee shops in the Saint Louis area. We meet up once a month at a different coffee shop, this way we try all of the aesthetically pleasing coffee shops Saint Louis has to offer. I have been hosting meet ups for the last 6 months, and Cool Girl Coffee Club has been truly going great! I have come in contact with so many cool girls and made so many lasting connections. I personally am so thankful for every single connection and friendship I have made so far. I am beyond thrilled about the growth Cool Girl Coffee Club is experiencing, our last meet up was our best attendance yet. I am so excited to see the what the future holds for Cool Girl Coffee Club as we continue to thrive!
Any insights you can share with us about how you built up your social media presence?
Since starting Cool Girl Coffee Club’s social media accounts, the growth has been very organic. I try to post as much as possible, while being very intentional with what I post. I try to curate posts that can be engaging and in theme. I try to stick with digital posts in Cool Girl Coffee Club’s themed colors and same uniformity for our monthly meet ups. I also create posts after each meet up, showcasing all our Cool Girls. I really want our Cool Girls, meet up content and coffee being the main focal point of our social media accounts. My best advice for those starting/building a social media account would be to utilize all different forms of social media. I post on Instagram, TikTok and Facebook, making posts, Reels, and TikTok Videos. I have gained many followers from conversion, whether Instagram to Facebook or TikTok to Instagram. Cross posting content has also truly been a game changer in getting new Cool Girls to join Cool Girl Coffee Club!
How do you keep in touch with clients and foster brand loyalty?
Our Cool Girls aren’t clients or customers, but I feel like I can still answer this question. I personally keep in touch with our Cool Girls as much as possible, fostering a close relationship when we meet up in person and on social media. Many of us follow each other on our personal social media accounts and do our best to keep up with each other as much as we can. Most of our girls come to every monthly meet up and even meet up outside of our Cool Girl Coffee Club meet ups, furthering the connections/relationships. I truly believe this is the key to creating any kind of loyalty with members of a group. Creating a community where individuals feel connected, and genuinely cared for is what fosters loyalty!
Contact Info:
- Website: https://linktr.ee/ravenbpulliam?utm_source=linktree_profile_share<sid=316648f4-c1b4-4805-b67a-38cdbe3b0ea2
- Instagram: https://www.instagram.com/ravenbpulliam/
- Other: https://www.instagram.com/coolgirlcoffeeclub
Image Credits
n/a