We’re excited to introduce you to the always interesting and insightful RaSheen Johnson. We hope you’ll enjoy our conversation with RaSheen below.

RaSheen, appreciate you joining us today. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?

I already go above and beyond for every client as it pertains to their individual service. Every now and then I’ll surprise a client with a free service such as a facial, black mask treatment, scalp treatment, etc. Most clients will appreciate something free. However, a bigger impact is made when that free service gives a client a sense of “life” or “breathe of fresh air” when the service caters to the individual. It is also another way to show a client that you appreciate them and that they’re more than just a “paying client”

RaSheen, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My journey started out more of a hobby and or side hustle in the summer of 1997. I started out cutting my friends hair for free with the goal of getting good enough to be able to charge people, and make decent side money. I was already cutting my own hair well so naturally assumed i would cut their hair good as well. sadly that wasn’t the case. So much so, that i eventually gave up all together.

I never really gave up the desire to cut hair as I knew that it was something I could do. I tried again in 2001. I was clearly a novice, but was able to pick things up so much quicker and with better understanding the second time around. I got better with each haircut. Not charging anything for a month or two. Once I I felt safe, I was charging $5, later $10, $15, $20, $25, then $30! I was charging $30 by late 2002, early 2003 all from the garage and unlicensed. That was something to be very proud of at that time.

What started as a hobby, became a passion. I began to see myself doing “this’ (barbering) and started mapping out how I could shift careers. In June of 2003 I enrolled in an apprenticeship program and was blessed to be sponsored by Mark Wilson of Tru Barber Styles barbershop in Stockton, CA.

Things in my life transpired causing me to pause from on the apprenticeship in late 2004, but I did continue to cut hair from home. Fast forward, It’s now 2017. I was able to obtain my Barbers License. From there I didn’t look back. I continued to perfect my craft and developed my brand.

I am a Barber/Entrepreneur approaching my 23rd year in the industry. My services include tailored haircuts and styles crafted to for men, woman, and children, complimenting my clients individual needs. These services consist of razor shaves, facials, eyebrow work, various treatments improving hair and skin appearance.

I’ve been blessed to participate in recourse events giving back to young men and men transitioning from being incarcerated. Depositing confidence, hope, and encouraging words.

I’ve partnered with Non profit organizations to manage and participate in “Back to School” events for the youth.

I’ve had the opportunity and honer of being requested to give gentlemen their ‘final’ haircut in preparation for their funeral.

I’ve had the honor of working “on set” of three films “Mr. Gates 2021, Twelve 2023, Bid for Love2 2023. Scheduled for an upcoming short film for early 2026.

In the last four years my special needs clientele has increased. Working with parents to service children on the spectrum. I can say that it can be stressful at times, but the smiles of the kids and tearful joy of the parents are worth it. Barbering is far bigger than the ‘haircut”. Its light, encouragement, confidence & self esteem builder, mentorship, help, and so much more.

I try to operate every aspect of my business and brand with a level of pride and professionalism yet while remaining humble and human. These attributes are what set me apart from a lot of barbers.

We’d love to hear a story of resilience from your journey.

I started my Apprenticeship in 2003, it was not the smoothest of roads as I started barbering in my late 20’s. I was a husband, father to be, and had a good job that I actually enjoyed. I also enjoyed barbering as well. The pregnancy was rough and we were in the hospital frequently, having a big impact in my ability to be consistent as a barber.
This lead me to make the tough decision to pull back from the apprenticeship program in 2005, and continued to cut hair from home.
I didn’t give up on the desire of wanting to barber as a career. *side note* I would often tell my clients that “I’m going to be a licensed barber, and the rates will increase”. What I’m saying within that, is that I continuously spoke into my future. Some things may not seem obtainable, but if you’re willing to work hard for it, you really can achieve it.
In 2017, twelve years later, I obtained my Barbers License.
I immediately got back into a shop, and this time chose a Salon. Salon Milan of Stockton, CA. I’m forever grateful to Angelica Martinez for allowing me to be apart of the team. I was the only Barber in the salon. I was exposed to working with color and different techniques of Shear work.
I stayed at Salon Milan till 2019. My last day was a Saturday. My family moved to Texas that following Monday. two weeks later I decided to go into a suite at Studios on Sublett Salon in Arlington, TX. and still operate there today.

What’s been the best source of new clients for you?

I would have to say that 75% of my new clients come by way of word of mouth or they see my work on another client and inquire. I do utilize various social media platforms such as Instagram, Facebook, and TikTok. I have more inquiries from Instagram.
I also still pass out cards as well. I like being able to touch the people. It gives them an opportunity to get a feel for who I am in general. The person may not try me out immediately, but will keep me in mind. I’ve had multiple people reach out months simply because they remembered the interaction and kept my card.
Lastly I make sure I keep my information on Google and up to date.

Contact Info:

• Website: https://radiqulouscuts.square.site/
• Instagram: @radiqulouscuts
• Facebook: https://www.facebook.com/Radiqulouscuts15

Image Credits

All photos taken by me RaSheen Johnson aka radiquluscuts