We’re excited to introduce you to the always interesting and insightful Rashauwn Jones. We hope you’ll enjoy our conversation with Rashauwn below.
Rashauwn, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
I’ve been on a health & wellness journey for several years following high school. After sharing my journal on social media with workout videos, classes, and tips I started RJ Athletics, my online retail store. I wanted to provide affordable, comfortable, and stylish workout gear to my followers & supporters.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
After high school, when most of my friends went away for college, I wanted to become the best, healthiest version of me, so I started on my personal health & wellness journey. You look only as good as you feel, so started healthier nutritional options along with regular workouts. After sometime, I was inspired to share my story with others, so I began posting videos and tips for inspiration and motivation.
We’d love to hear the story of how you built up your social media audience?
In this generation, social media is a must for building & maintaining relationships as an influencer and entrepreneur. I do this by regularly posting across TikTok, SnapChat, and Instagram. My posts include photos, instructional videos, tips, and glimpses of my world so my followers feel connected. I also host interactional Q & A’s on TikTok Live.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
We try to be as accessible as possible, both my management team and myself. Many clients have reached out on social media about a product or order and I immediately respond to the or have my team respond. Anyone is free to message me or management on social media and we have a monitored email and telephone number listed. One of the best ways to keep in touch and build loyalty is through my Live Q & A’s. As long as they’re keeping it clean, I will interact with as many participants as I can.
Contact Info:
- Website: www.rj-athletics.com
- Instagram: https://www.instagram.com/rjones_14/
- Other: Snapchat: https://www.snapchat.com/add/rjones_14 TikTok: https://www.tiktok.com/@rjones_14